“Pet parents want dental products that are safe, effective and
their dog will enjoy.”—MICHELLE
MCPHERSON, director of marketing for TropiClean Pet Products in
“The raw trend is
“Consumers are looking for products that will help promote overall
kicking up quickly in
Bend, Ore., and with that
comes the conversation
of raw bones as den-
MCCOHAN, chief happi-
ness officer of Bend Pet
Express in Bend, Ore
“We encourage bones
and chews, and if someone
is using kibble, a diges-
tive enzyme product to
keep the teeth in better
owner of Animal Connec-
tion in Charlottesville, Va.
good oral hygiene rather than masking underlying causes of bad
breath.”—SHANNON MOORE, groomer at Espree, a subsidiary of
Manna Pro Products in Chesterfield, Mo.
What are the overall trends
you’re seeing in the dental
hygiene marketplace for dogs?
MARKETING & MERCHANDISING
TAKING ADVANTAGE OF DENTAL
In an effort to spread awareness about proper oral hygiene for dogs,
many pet specialty retailers take full advantage of National Pet Dental
Health Month, which is in February. Retailers can utilize the opportunity
to promote oral care products for dogs by highlighting them in point-of-sale locations, introducing new options or offering promotions.
Animal Connection in Charlottesville, Va., includes dental hygiene
products in the store’s total care section.
“Occasionally, we’ll do a separate promotion, like during dental care
month,” said owner Pattie Boden.
Bend Pet Express, which has two locations in Bend, Ore., offers free
teeth gel to dog-washing customers. According to chief happiness officer
Kim McCohan, the promotion sparks the conversation about dental care
At Bend Pet Express, kibble buyers purchase the majority of dental
hygiene products. As such, the company places its dental products on the
display shelf, right next to the kibble.
“So walking into the kibble section you don’t see it, but walking out
to get back to the POS you can’t help but see it and walk around it,”
McCohan said. “We also have impulse dental items that rotate at the front
POS, be it chews, finger toothbrush or toothpaste, for example.”
The store also finds that its customers wait until February to come in
and see what is new in the dental hygiene market.
“Staff are better able to facilitate selling something new with not
much feedback when it’s already 20 percent off,” McCohan said.
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