Do you think that most pet food and
A RISE IN TOY SALES
treat companies are sufficiently
transparent in their practices, and what
would you like to see in the future?
are able to control our overhead and cost, which allows us to maintain a lower price and
Schrekenhofer also believes consumers, driven by patriotism and the desire to support
local and regional companies, are willing to pay a little extra for high-quality, made in the
Adam Baker, founder and CEO of Denver-based True Dogs, a producer of high-quality
American-made, natural rubber dog toys under the SodaPup brand, among others,
shared that being made in the USA is central to what the company is all about.
“First, we’re committed to keeping jobs in America. If a product can be made in the
USA, then we believe we have a moral obligation to produce it here,” he said. “Second,
it’s what consumers want. Companies that respond to consumer demand ultimately
Moreover, he asserted that overseas manufacturing is often a work-around to avoid
high U.S. labor, safety and environmental standards, and these are all things that today’s
consumers are passionate about.
“There is strong demand for American-made products in the hard goods/nonedible
categories,” Baker said. “Historically, durable rubber dog toys is a category that hasn’t
seen much innovation. This is due to the high cost of molds. It requires a high financial
commitment before you even know whether a product will be successful or not. But
consumers are hungry for new products in this category. This is the niche we are filling.”
Stores get many requests for made in the USA products, including toys, confirmed
Sue Tasa, director of education at Pet Food Express, a chain of stores in California. In
those cases, customers ask about durability and material composition and want to know
how a toy can be used to entertain their dog or cat.
“We’ve seen this as a certain subset of our current customer base and believe it is
one that is slowly growing,” she said. “Price can sometimes be a factor that limits sales
in this category, but those seeking out this feature are usually less price sensitive and
are more willing to pay a reasonable premium for a toy made in the USA.”
UP coUNtry presents Donuts and Lavender
Lattice extra wide collars, the perfect choice
for large and long-necked breeds. These collars
are 1.5 in. wide and made of high-tensile nylon
webbing with sewn-on designer ribbons that
are both fray and stain resistant. The collars
are made in the USA, and have Coast Guard
approved buckles and hardware that is cast,
not welded, for extra strength and hold. The collars are available in four sizes, M-XXL, and are also
available in martingales. Coordinating leads are available.
2 hoUNDs DesIGN presents its squirrel! elite collar. The squirrel pattern
is an exclusive custom-designed 2 Hounds ribbon. The teal satin lining offers
a soft and comfortable fit. The product is made in the USA using premium
NILoDor has partnered with haas
oUtDoor to present the Mossy oak
active outdoor Dog Line. All products are
manufactured, filled and packaged in the
USA. The proprietary formulas ensure proper protection and care for active outdoor
pets. Each product is designed for specific
outdoor needs, from grooming to cleanup.
The line consists of 16-oz. shampoos and
8-oz. sprays: Citronella Dog Shampoo &
Spray, Sporting Dog Shampoo & Spray and
Xtreme Odor Dog Shampoo & Spray for
skunked odors, as well as Mossy Oak Odor
& Stain Eliminator.
PUra NatUraLs Pet offers its organic healing Kit.
It comes with Organic Moisturizing Nose Rescue,
Certified Organic Paw Rescue and Organic Healing
Aid. The products rub in easily and have organic
healing properties. Their food-grade ingredients are safe if licked, the company states. The
products are certified USDA organic and are made
with organic oils. They are free from chemicals,
parabens and fragrances. The
contain no synthetic dyes
or perfumes and no preservatives or additives.
www.ruffdawg.com / 800-772-3726
COMING FEB 2019