ON THE MARKET
Manufacturers of paludariums, terrariums and the necessary
accessories are striving to deliver on customer demand for versatile,
easy-to-use products that closely mimic natural habitats.
Damian Hall, senior marketing manager for the Hagen Group in
Mansfield, Mass., noted that Exo Terra’s mission is to create reptile
and amphibian habitats that allow hobbyists to replicate natural
“Our latest creation—the Exo Terra Paludarium—features a
watertight base that allows for the integration of compatible aquatic or
burrowing species [in a] traditional rainforest environment,” he said.
“This allows the consumer the ability to get feeding dishes, perches
and hide boxes higher up in the enclosure without using needed
floor space,” McVeigh said. “The new Spring Cave also creates a
more natural water feature and drinking spot for many species, while
blending into a natural habitat easily.”
Ashley Rademacher, animal care and education director for Zoo Med
Laboratories in San Luis Obispo, Calif., said the company has spent the
past couple of years perfecting its paludarium and putting together a
cohesive line of products that are meant to be used with paludarium
“Zoo Med was proud to actually bring the first paludarium to the
reptile market last year,” she said. “Along with the tank, we have
developed products such as heaters, filters, a platform shelf and a
specialty lighting kit that support a healthy paludarium.”
The Paludarium Heater is a compact, programmable, submersible
heater that will help maintain a warm water feature for tropical aquatic
pets, and features a digital temperature display, suction-cup mounting
and an extra-long cord to make application easy. The new Paludarium
Filter is a low-profile, submersible, corner filter that keeps the water
feature clean and clear. This filter also features an exclusive easy-open
door that allows for simple filter cleaning and maintenance without
having to remove the filter and disturb the tank, Rademacher said.
“The Paludarium UVB and Plant Growth Lighting Kit will light up
a display and provide the correct lighting for reptiles and plants,”
Rademacher said. “The included Reptisun 5.0 lamp provides UVB,
which will help reptiles build and maintain strong bones, and UVA,
which will support normal feeding and breeding behaviors.”
Creating enviable terrarium or paludarium displays, complete with all the available
accessories, is among the most effective ways to inspire hobbyists and boost sales in the
category, said industry participants.
According to Angel Huang, owner of Angels Exotic Pets and Supplies in Glendora, Calif.,
setting up samples on the sales floor so people can get ideas on how to build their own
terrariums or paludariums is a sure way to encourage sales. These displays also highlight all
the add-ons shoppers can purchase to improve their setups.
“The more supplies you highlight, the more interest there will be in these products,”
Huang said. “Customers like to see them in action.”
Daniel Thomas, owner of Animal House in Mukwonago, Wis., suggests displaying the
terrariums and paludariums with lighting, thermometers, humidifiers and other accessories.
“Have live plants, have varying natural woods, and have the
substrate they need to ensure proper humidity levels and long life for
not only the animal but the bio organisms in the setup, too,” he said.
“We carry live plants, tons of woods, your cleanup crew—such as
springtails—varying substrates depending on the animals’ needs, and
much more for these live and natural setups. You want to offer it all.”
Damian Hall, senior marketing manager for the Hagen Group in Mansfield, Mass., agreed
that it’s all about seeing product out of the box on the store floor.
“We recommend that retailers set up and display terrariums so consumers can see the
products in action,” he said.
Ashley Rademacher, animal care and education director for Zoo Med Laboratories in San
Luis Obispo, Calif., noted that the impact of a beautiful habitat is hard to describe in a sales
pitch, so having a living display is extremely valuable.
“These habitats are meant to be a little piece of nature in your home, so why not put one
together in your store to show customers what they could have in their homes?” she said.
“An important thing to remember about paludariums is that they appeal to so many different
people. Aquatic hobbyists, reptile enthusiasts, amphibian keepers … these are all potential
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