“Using video to communicate features and benefits is a great tool. Also,
communicate with customers via social media to let them know about
promotions, new products, etc., to get them in the door. Collect customers’
email addresses to keep in touch, and have customers follow the store’s social
media site(s).”—SPENCER WILLIAMS, ownerand CEO of West Paw Design in
“We have a lot of dog trails and people walking with and
working with their dogs, so customers see the gear out there
being used; it’s the best advertisement.”— LARRY OLTMANN,
owner of Clark Feed and Seed in Bellingham, Wash.
Many manufacturers launched holiday-themed products at Global Pet Expo in March.
Imperial Cat in Morrilton, Ark., presented five Ghost Yarnimals and three Holiday Yarnimals. Hand-knit in Peru and finished in
the USA, the Cat ‘n Around toys are filled with the company’s all-natural, U.S.-grown catnip. Imperial Cat also plans to introduce
a collection of colorful felt cat toys that feature a Velcro closure for easy catnip refills. The line will include Mister Owl, Snowflake
Stocking, Snowman Stocking and Christmas Tree.
Ideal as gifts for pet lovers, the new Accent Pillows from Up Country Inc. in East Providence, R.I., feature colorful designs
and charming quotes. Made in the USA, the pillows are constructed of printed cotton twill with solid coordinating fabrics on the
In the winter clothing category, Kruuse A/S of Langeskov, Denmark, launched a range of Aqua Raincoats with filling, suitable for
the cold winter months. The machine-washable coat comes in nine sizes, from XX-small to XX-large.
At SuperZoo this month, West Paw Design in Bozeman, Mont., plans to introduce a line of “seasonally sophisticated, American-made holiday toys” made from plush, durable fabric. In addition, the company’s Zogoflex Hurley Dog Bone will come in
limited-edition ruby red.
ZippyPaws in Chino, Calif., has added Hanukkah products to its holiday mix, which includes a Dreidel with Bears Burrow and a
Blue Bear Jiggler. For its Christmas line, ZippyPaws has added three new items to its popular burrow series: a Gingerbread House, a
Cup of Hot Cocoa and an ultra-plush Yule Log. In the Rope Tugz line, ZippyPaws created holiday characters, and on the fashion front,
the company will introduce Snowflake and Reindeer Scarves for dogs. All of the Hanukkah and Christmas products will be available
in early August.
Also in August, Petmate in Arlington, Texas, plans to launch a collection of fall-themed Heggies and introduce a pumpkin, a
scarecrow and a corn character to the Zoobilee brand. For September, the company plans to release Holiday Heggie characters in
an Angel, an Elf and a Christmas Ornament.
In October, Ruffwear in Bend, Ore., plans to release its redesigned Summit Trex dog boots, designed to protect dogs’ paws from
abrasive surfaces and snowmelt chemicals. The company also will offer its waterproof, breathable, insulated Cloud Chaser jacket in
two new colors—blue moon and sockeye red—and the redesigned Overcoat, featuring a leash portal on the back for attaching to
the Front Range or Web Master Harnesses. It will be available in three new colors: twilight gray, Baja blue and red currant.
Huxley & Kent, which is distributed exclusively by Sykesville, Md.-based Pet Palette, is launching four bowties and two reversible bandannas with Halloween-themed patterns this year.
And for Christmas, the Lulubelles Power Plush toys line by Huxley & Kent will feature holiday doughnuts, whimsical gingerbread
men, reindeer, a flamingo, a gnome and a mouse, along with a parody toy, PupSavers. The PupSavers toy is being launched as a way
for retailers to help bring awareness and raise funds for their local rescue groups and shelters. In addition, Huxley & Kent will add a
Snowflake Sock Monkey to the current four Sock Monkey designs.
The brand is offering five new holiday fabric designs made into bowties, long ties, collar buds, scrunchies and bandannas, as
well as a flower bud in the shape of a red poinsettia.
How can retailers best boost fourth-quarter
sales and end the year strong?
“Consider creating holiday-themed gift-centered endcaps showcasing
the most novel, interesting toys. Ideally, devote one endcap to dog products and
establish another one for cats.”—GINGER BUSSEY, directorof sales at Imperial
Cat in Morrilton, Ark.
“In-store placement should be prominent to correlate with your promotional messaging. Ease of shopping experience on seasonal product is key. Items
should be placed in high-traffic and impulse locations, as well as have all item
types for the holiday pulled together, creating one cohesive statement.”
—JULIE STANSELL, senior manager, insights, at Petmate in Arlington, Texas
Collars & Leashes
The American Traditions line of collars and leashes manufactured
by Auburn Leathercrafters using Up County’s iconic ribbons
July 25-27, 2017
A Collaboration Between
To Place Orders contact Auburn Leathercrafters: