Pick and Chews
When shopping for dog chews, pet owners are looking for products that
are long lasting and safe for their pets.
BY LINDSEY GETZ
Most dogs love to chew, and many, out of boredom, will even turn to items they should not be chewing on. As a result, nat- ural dog chews have long been a popular seller for retailers.
But today, with everyone looking for products that are safer and
contain natural ingredients, shoppers are becoming more selective
about what they buy. Not only do they want a chew that has safe
and healthful ingredients, they also want a product that will provide
long-lasting enjoyment for their pet at an affordable price point.
“For more than 20 years, pet owners have been gravitating toward
natural chews and treats out of a strong conviction that these products
are healthier and safer for their pets,” said Tim Fabits, vice president
of sales for Richmond, Va.-based Barkworthies. “However, now that
‘natural’ is becoming the norm, they’re also comparison shopping for
other relevant features and claims such as added health benefits.”
Walsh has an entire wall of chews, and many of her customers
head straight there. In addition to carrying various brands of chews,
Walsh also offers a line that she gets from a local butcher, which has
been tremendously popular with her customers.
“It’s something that really sets me apart from the big pet shops,
and I get a lot of response from customers about it,” Walsh said.
“When you’re an independent retailer, you always have to be looking
for differentiators, and for me, that’s a big one.”
“Giving associates questions to ask, such as ‘How aggressive is your
pet when they chew?’ or ‘Do you have a favorite protein?’ will help
retailers better tailor their suggestions to individual pets and provide
a more personalized experience for the customer.”
—Rashell Cooper of Redbarn Pet Products