Michael Friedland, president of Pawz Dog Boots LLC in New York.
“This is why our tag line is, ‘Your dog’s good health starts with clean paws,’” he
said. “The problem is that boots can’t protect if they don’t stay on. Another problem
is that regular constructed dog boots have a sole, which dogs don’t like because it prevents them from being able to feel the ground. Our solution is Pawz Dog Boots, because
without a sole, dogs feel the ground, and it gives them the sense of security needed to
accept wearing boots.”
NEW AND POPULAR
This fall, PetRageous Designs will release a line of red and black plaid garments called
The Jackson Collection, which will consist of a sweater, pajamas and outerwear featuring
a moose or a bear patch, George said.
“For cold-weather gear, high-denier nylon is a great fabric for
breathability and repelling wind and water,” George said. “Styles
with full chest coverage are most popular, as functionality has
caught up to fashion.”
While Pawz Dog Boots has been known for its fun candy colors,
this fall, the company will introduce its camou;age line, e;pected to
be a big hit amongst outdoors enthusiasts and the law enforcement
BH Pet Gear offers the AKC Paw Tech All Weather Dog Boot,
which keeps dogs safe on their feet and is ideal for wearing on the
snow, ice and salt, Humphrey said.
“Sharp objects under the snow such as glass, rocks or discarded
trash can cause lacerations to paw pads,” Humphrey said. “It’s difficult for pet owners to detect these dangers in snowy conditions,
and if stepped on, our canine companions can seriously harm themselves. Ice-melting chemicals and salt poured on roads and sidewalks can cause severe burning to your pup’s feet as well.”
For Cindra Conison, owner of The Quirky Pet in Montpelier, Vt., only
made-in-the-USA products will do, and that applies to cold-weather
gear as well. Being in Vermont, where the sidewalks are heavily
salted and it is quite cold, this is a big category for her store.
“My coats are folded on shelves, and some are hung so customers can readily touch them,” she said. “The ones on the shelves are
accessible to pick up and try on the dog. ;awz boots ;y out of the
store regardless of the weather and are displayed above the coats.”
At Pet Supplies Plus stores, retailers keep the cold-weather apparel together in one aisle, looking to entice the consumers into mul-tiple-item sales.
“This is especially true for our matching sets,” Rowland said.
“We have sweaters that match hoodies and scarves, so where you
find one, you can find others.”
While TailsSpin stores don’t sell much clothing, Bernhard un-
derstands the importance of maintaining some type of inventory on
these cold-weather accessories.
“During the fall season, at the beginning of our colder months, we conduct Savannah
PAWrade, a costume parade of pets,” he said. “We would also entice our customers with
some type of dollars off, posting through our email newsletters and social media. We
also post monthly sales posters around the stores.”
Marketing solution-based products properly is all about educating the consumer,
“The best way is for the retailer or associate to engage the store guest to guide them
into the right products,” he said. “This will build a long and trusting relationship, which
is important in the age of e-commerce, where digital retailers collect tons of data about
their customers to help curate a very personalized product selection with great results.”
George advises retailers to take advantage of impulse buying by bringing the prod-