ucts up front in the store at the beginning of the cold-weather season.
“Chances are dog owners have seen neighbors, friends, relatives
or even pets on TV wearing garments, so by keeping things front and
center, you can show them that you carry what they need,” she said.
“Showcase the garments and highlight some of the selling features
with POP. For the dog owner that may never have thought about
purchasing apparel, give them a visual that screams out that these
are functional products in addition to being adorable.”
What’s the secret to getting people to buy
cold-weather gear for their pets?
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