27 July 2017 Pet Product News International
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New York, California and the Northwest region, primarily Oregon
“We offer premium products, knowledgeable staff and a special
focus on personally connecting with pets and pet parents at every
one of our stores,” said David Leonardo, senior vice president for
franchising at Pet Supplies Plus. “Our consistent year-over-year success proves that our hyper-local business model is an overwhelming
success, and we are looking forward to growing quickly in local communities everywhere.”
ZOOMARK INTERNATIONAL REPORTS GROWTH FOR 2017 SHOW
Zoomark International 2017, the biennial pet trade show event organized by BolognaFiere and held in Bologna, Italy, experienced significant growth over the previous edition in 2015. The show, which was
held May 11 to 13, saw an increase of international visitors. The 2017
show had a 36 percent increase in foreign buyers and operators— 100
countries were represented—making up more than 30 percent of the
total number of participants.
The show attracted 735 exhibitors, a 17-plus percent increase
compared with 2015, of which 479 were from outside Italy, from 42
countries including China, U.S., U.K., Germany and France. There
were six large exhibitions organized by Brazil, Canada, China, U.K.,
U.S. and Taiwan.
Show visitors were able to attend 25 conferences and seminars
that were held as part of the fair, organized by BolognaFiere as well
as partners and exhibitors, in addition to Aqua Project, the new area
dedicated to aquariums.
The next edition of Zoomark International will be held in May 2019.
CITYVET EXPANDS WITH TEXAS LOCATION
CityVet, a veterinarian-owned and veterinarian-led group of practices with headquarters in Dallas, is opening a new location in Plano,
Texas. CityVet’s all-in-one business model includes veterinary care,
full-service boarding and grooming, and a pet products retail store.
The Plano location is in partnership with Douglas Tucker, DVM, who
has practiced high-level small animal veterinary preventive care, internal medicine and surgery in the Dallas-Fort Worth region for more
than 20 years.
The ;lano location is the first of several new e;pansions by City;et
in Texas, Colorado and Georgia.
“We’re excited to partner with Dr. Tucker on our latest location,”
THE EAST COAST TO
said ;r. ;aul ;line, chief veterinary officer at City;et. ;;ho better
to trust with all your pet’s health care needs than a veterinarian? As
an all-in-one pet care provider, CityVet ensures every product on our
shelves and every service we provide is healthy, effective and safe—at
the most affordable prices. ;ur model allows first;class veterinarians
to en;oy the benefits of working for a larger company while focusing
on their patients and client base.”
CityVet’s “vet-led complete pet care” provides support to veteri-
narians by building the business, systems, products, marketing and
operational efficiencies, while the doctor has complete liberty to make
day-to-day medical and business decisions and have equity as a part-
ner, company officials stated.
GET A NEW PET TRADE
EXPO THIS FALL
International Conference Development LLC (ICDevents)
will host the 2017 Pet Connections Expo Oct. 3 to 4 at the
Greater Philadelphia Expo Center in Oaks, Pa.
The first-annual event will
bring together pet industry buyers and suppliers from around
the mid-Atlantic, the Northeast
and the entire country.
“We are happy to offer a
SODAPUP OFFERS EXPANDED LABELING PROGRAM
unique B2B event comprised
of two days of buying, trend
spotting, treasure hunting and
for independent retailers,” said
Bill Doherty, event director of
ICDevents. “Our unique ed-
ucational sessions will focus
on healthy pet products and
trends that can help indepen-
dent pet retailers compete with
larger brick-and-mortars. In
addition, we will focus on the
challenges and opportunities
for increased profits in an ev-
Pet Connections Expo
will also feature an awards
SodaPup, a brand of natural rubber toys manufactured
by Denver-based True Dogs, is launching its expanded
custom-labeling program at SuperZoo, which will be
held July 25 to 27 in Las Vegas.
SodaPup’s most popular items are its
Can Toy and Beer Bottle treat dispensers.
The labeling program allows pet specialty
retailers to select from SodaPup’s library of
label designs and customize the dispensers
with their store name.
The program was designed to offer
brick-and-mortar retailers a novel strategy
to help differentiate their assortments and
protect their margins, said founder and
CEO Adam Baker.
“I spent the majority of my career in the
sporting goods industry working for Nike
and Under Armour,” Baker said. “One of the big challenges was managing retailers in the mall, which were
competing in close quarters for the same customers.
Each season, all of these retailers wanted the same key
footwear styles in their assortments—the latest Jordans
or LeBrons—but assorting the same SKUs leads to in-
tense price competition. Our solution was to create ‘spe-
cial makeups’—subtle color variations for each account
so that each could have unique SKUs.
“We’ve applied the same logic at SodaPup,” he said.
Although the underlying product is universal, the
aesthetic of the product is customized to the account.
The SodaPup design library contains a wide array of
options to satisfy a wide array of needs. There is no additional cost for custom labels, and the minimum-order
quantity is low enough to make it affordable for retailers
of any size, Baker said.
He added that manufacturing in the USA is what
makes this program possible.
;;SA manufacturing gives us tremendous ;e;ibility
that we wouldn’t have if the product were made overseas,” Baker said.
Pets Warehouse Plans for Expansion
Through Franchised Stores
Pets Warehouse, a family-run retailer with an assortment of pet supplies, will ex- pand from its five New ;ork locations through new pet store franchise opportu- nities. The brand is targeting pet-loving entrepreneurs with a passion for helping
“The 40-plus-year-old brand has seen booming growth,” said Bob Novak, who
founded Pets Warehouse in 1974.
The company reported it has already received unsolicited requests to secure
several prime locations. Investors will discover numerous profit;making incentives
with a Pets Warehouse franchise, a competitive buy-in rate and multiple service
lines, said company officials. The franchise agreements will include startup and on-
going training and support, purchasing power, facility design and more. In addition
to in;store sales, ;ets ;arehouse franchisees will share sales and profits from a pro-
prietary e-commerce website, offering 40,000 pet supply items for dogs, cats, aquar-
ium fish, birds and reptiles
in the U.S.
Franchisees can expect
their initial investment to
be between $225,000 and $395,000, including a $45,000 franchise fee. Candidates
should have a strong love of pets and, although helpful but not essential, retail and/
or marketing experience.
Pets Warehouse franchisees have some leeway in designing their stores, including special services that are meaningful to them, such as in-home aquarium maintenance, holistic pet food sales and self;service dog baths, officials added.
;It;s all about the animals,” Novak said. ;;e specialize in aquarium fish and
other pets, a strong dog and cat rescue/adoption encouragement theme, but never
the sale of puppies.”