Canine bedding has transcended basic function to
embrace comfort, style, durability and specialty features.
BY LIZE TT BOND
The restorative power of tranquil repose is akin to Nirvana for humans. Pet owners are aware that their furry companions also value this refreshment. However, creature comforts aside,
modern dog bedding also complements interior design, travels well
and cleans with ease.
“Consumers are seeking the best solution for their dogs,” said Julia
Gillespie, communications director for Wellness Mats in Troy, Mich.
Further, as pets age, comfort considerations increase, she added.
Bedding with optimum support and cushioning, as well as sure
footing so there is no hesitation with getting up and lying down, are
sought-after qualities, according to Gillespie.
Pet owners are also looking for value. However, with pets happily
ensconced in the home as family members, sleeping accommodations
must be not only functional, but upscale and decorative.
“Clients are always looking for good value, which is why we fa-
vor stocking well-constructed, stylish beds,” said Janene Zakrajsek,
co;founder and chief creative officer for ;ussy ; ;ooch ;ethouse and
Pawbar, which has locations in Southern California. “However, there
is a definite process to convincing most clients that premium bedding
is truly worth the extra cost.”
Zakrajsek also noted an increasing demand for orthopedic bed-
ding options, as well as durability for dogs that might be chewers.
“Teepees are also super-hot right now; pet owners are loving the
stylish little hideaway concept,” Zakrajsek added.
Roberta MacDowell, president of Snappy Snoozers in Loxahatchee, Fla., said that along with durability, cleaning ease is a sought
“There are many beautiful pet beds on the market that may be
comfortable; however, some are not constructed for standard washing machines and may lose shape, size and comfort in the process,”
Bobby Wise, designer and owner of George, which has stores in
California, noted a strong trend toward bedding featuring a sidewall
“Owners and pups can’t get enough of this style of bed,” Wise
Wise added that with bedding that commands such a visual presence in many homes, colors and textures play a strong role in consumer demand.
“We will do limited runs of our beds in different fabrics so that
we can seasonally ad;ust our selection and in;uence the look of our
shops,” Wise said. “It’s fun to be able to play with color and textures.”
“People love the softness and unstuffed nature of the pad,” she
said. ;It can be used in a crate, a car seat or on the ;oor. It;s washable
and is U.S. made.”
Pet owners are seeking
modern-looking bed designs
that also complement the
décor of their homes.