Raw on the Radar
Raw cat food is getting a lot more attention from today’s pet owners.
BY LINDSEY GETZ
There was a time, not long ago, when raw food was barely a blip on cat owners’ radars. But the tide has changed. Not only are more pet owners aware of raw food diets, but many are giving
raw feeding a shot and seeing great success. This
poses an excellent opportunity for independent retailers to shine, as there is a need for education and
troubleshooting while cat owners transition their
pets to a new diet.
Tracey Hatch-Rizzi, vice president and co-founder of Radagast Pet Food Inc. in Portland, Ore., said
that, in general, there has been more of a focus on
grain-free, high-protein, ancestral diets. And because
raw is really the category that best fits that model,
Hatch-Rizzi said it’s only natural that more pet owners are experimenting with raw foods.
“Cats’ unique physiology makes them carnivores,
meaning high-quality protein and grain-free foods
should be a significant part of their daily diets,” said
Pete Brace, vice president of pet parent relations and
communications for Merrick Pet Care in Amarillo,
Texas. “That’s why many pet parents are now look-
ing to feed an ancestral feline diet.”
While the interest in raw might still feel new,
Hatch-Rizzi does not believe it’s a fad or something
that will eventually pass. She said raw is here to stay.
“Some people have referred to raw feeding as a
simple trend, but the positive results that are seen
by pet parents have taken the category far beyond
that,” she said. ;;ur company and the raw cat food
segment have continued to grow well into the double
digits for years, and I don;t see that slowing down.”
Most consumers looking to
transition to raw will have
lots of questions.