future positions. If this section discusses open positions, it’s important to provide
an easy way for candidates to submit résumés for consideration.
Another powerful recruitment tool is a “Talk to the Owner” link. This is a way
to provide a personal touch and allow potential candidates to ask questions that
aren’t answered on the website.
6. Make Full Use of Social Media
The days of relying solely on classified ads for recruiting job candidates are long
gone. In order to reach the widest possible audience, it is now necessary to establish a presence on social media sites. Even if you don’t think of yourself as tech
oriented, you or your staff can easily put social media to work in your recruiting
With a dozen or more social media platforms now up and running, getting
started might seem a bit overwhelming at first, but one or more is all you need
to start putting social media to work for your business.
The biggest and arguably most important of all social media platforms is Facebook, which has more than 2 billion monthly active users. Getting started on
Facebook couldn’t be easier. Just log on to facebook.com and follow the directions
to open your free account. Next in size is Twitter.
While learning to use social media for business purposes requires some effort, it will help to place you and your operation in the mainstream of modern
business communications. Remember that the whole idea behind a social media
campaign is to allow two-way communication between you, your customers,
prospects and potential job candidates.
7. Consider Using a Professional Recruiter
Sometimes, especially when you need to fill a job quickly, it can be worthwhile
to use a professional recruiter or employment placement firm. The best of these
firms already have done much of the legwork in developing a wide candidate
Of course, there will be a significant cost if you decide to use a third-party
firm to help in your search. Expect to pay about 25 percent of the new recruit’s
annual salary if the firm finds a candidate that you hire. While this is a substantial
sum, it could be worth avoiding the time and expense of a failed search to find
the person right for you.
The best firms will have already done the basic interviewing, conducted background checks and work history research, drug use screening, etc. The final hiring decision will always be left up to you, and with most firms, there is no fee if
you don’t hire an employee recommended by them.
To get the most value from local recruitment firms, invite them to visit your
store. This will help them to understand your operation and its culture, and how
best to sell it to potential candidates.
Techniques for recruiting the best candidates are almost endless, but the time
and effort that you put into the job are worth it. The earlier you adopt these
practices and others that you develop on your own and the more consistently
you apply them, the better your organization will do in the ongoing competition
for the kind of talent you need to make your business a leader in the world of
NEW SIZES FOR VITAL CAT
Vital Essentials asked cat
owners about new prod-
uct options for Vital Cat
entrées, helping determine
new package sizes for the
brand of freeze-dried and
frozen raw cat food.
about the 8-ounce frozen chubs told us that cat parents were look-
ing for something a little larger in size, but not too big,” said Kevin
Malnor, vice president of sales and marketing of the Green Bay,
Wis.-based company. “This led us to rethink all of our Vital Cat
package sizes. So, we took it to the masses. The feedback was over-
whelming in terms of the volume of responses we received along
with strong preference for specific package sizes.”
The three new package sizes include Vital Cat Frozen Mini Pat-
ties in 28 ounces, Vital Cat Frozen Chub in 16 ounces and Vital
Cat Freeze-Dried Mini Patties in 8 ounces. All are available in four
options: Rabbit, Duck, Turkey and Chicken.
As a result of veterinarian and customer feedback from the past year,
Endexx Corp. has launched an
improved formula of Phyto-Bites,
its cannabidiol (CBD)-infused soft
chews for cats and dogs, formulated to promote health and support
the reduction of separation anxiety,
pain and inflammation.
The company has added coconut
oil and sweet potato to the mix and removed all sugar from the
ingredients. The new Phyto-Bites also include large- and small-dog dosing, and now dosing for cats.
“We’ve received an overwhelming amount of positive reviews
for our best-selling product, and now we’ve added high-quality ingredients with a more powerful formulated concentration
to enhance the benefits of our product,” said Todd Davis, CEO
of the Cave Creek, Ariz.-based company. “Phyto-Bites has now
proved to be a product that immediately impacts and improves
the quality of life for pets and people. When you see an animal
change from miserable to happy in front of your eyes, one thing is
for certain—dogs don’t lie.”
Can your team run with
the big dogs?
• Turn pet parents into loyal,
• Earn a reputation as the place
to go for expertise.
• Develop skills and confidence
that boost sales.
“Micro” courses make a
• NEW Customer Satisfaction
• NEW Engaging Customers
• Pet Retail Basics
• Suggestive Selling
• Cashier Service Basics
© 2018 PIDA
for small retailers.