29 July 2018 Pet Product News International
What is Cherrybrook Pet Sup-
plies best known for?
Claudia Loomis: Our reputation
as a world-class provider of show
dog needs, grooming supplies
and holistic nutrition. We are well
known within these circles.
What is the greatest challenge
for independent pet retailers
Loomis: Staying relevant, and
providing a good mix of innovative products and knowledge.
Knowledge is something that
customers don’t receive when
shopping online. As independent
retailers, we have to be on top of
our game, to be educators and not
The greatest challenge for the
pet industry overall?
Loomis: Maintaining pet-focused
companies. We have seen a lot of
acquisitions lately, especially in the
pet food sector. We need to keep
dedication and passion in the pet
industry by not commoditizing it.
It’s a growing industry, not just
another shiny object.
Any interesting trends right
Loomis: We are carefully watching
what appears to be happening in
the raw food world. It seems as if
this industry is being hit hard by
the FDA with the number of recalls
over the past couple of years.
Customers are gleaning a little bit
of information from the internet, or
from a friend, or a friend of a friend,
and are coming into our stores
with questions. Discernment is important—sometimes people take
what they read or hear as gospel.
What do you see for the future
of Cherrybrook Pet Supplies?
Loomis: We are in the process of
making some strategic acquisitions. Previously, we’ve always had
says. “This system determines how
comfortable we feel with the manufacturing process, and whether we are
going to bring a food in.”
Foods and supplies are primarily
sourced from the U.S. and Canada.
Cherrybrook’s knowledgeable staff
assists customers in making nutritional
decisions for their pets.
“We invest a lot of time promoting
what we like to call ‘consultative sell-
ing’ and also in product education,”
These well-versed, pet-passionate
employees, in turn, are able to develop professional relationships with
Cherrybrook customers, which engenders confidence and leads to lasting
“Most of our employees are adults
working full time, many with professional pet experience,” she says. “We
are all pet lovers, and we bring that
passion to work every day.”
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