Lounging in Style
These days, cat owners can find furniture
suited to nearly any design fancy.
BY LINDSEY GETZ
Cat owners are looking for furniture that their pets will enjoy but hat also fits nicely into the style and space of their home, industry experts report.
Damian Hall, senior marketing manager for Hagen Group in Mansfield, Mass., said there are two questions pet owners want answered
when shopping for cat furniture: Will my cat use this? And, will I want
this in my home?
“We feel it is important to recognize and address both questions when
designing and developing cat furniture,” Hall said, adding that the company’s Catit-brand Vesper line of cat furniture aims to do just that.
“Our Vesper furniture was developed to not only satisfy cats’ behav-
ioral needs, but also to ‘fit’ with modern décor and the lifestyle of today’s
consumers,” he said. “Products need to address the behavioral needs
such as scratching surfaces, hideouts and being multilevel, as well as fit
the design aesthetic of consumers.”
Many owners are putting more consideration into their cats’ well-be-
ing, and “as a result, they are spending more time on keeping their pets
comfortable, active and healthy,” said Jason Savitt, president of Prevue
Pet Products in Chicago.
“This trend correlates with the modern cat parent who also wants
their kitty’s toys and furniture to blend in with the décor of their home,”
he added. “The combination of wanting the best for their cat without
compromising the design of their living space makes cool and versatile
cat furniture more popular than ever.”
Kelley Parsons, manager of Denny’s Pet World in Kirkland, Wash.,
said that the store tends to sell the more expensive cat furniture pieces
for some of these very reasons. Cat owners want their pets to be hap-
py—but they also want the piece of furniture being displayed in their
home to look nice.
“We’re a lot more likely to sell the several-hundred-dollar piec-
es than we are the $100 ones,” Parsons said. “In general, it’s a
The popularity of these products might also stem from to the fact
that cat owners are just more educated about their pets. As a result,
they want to be sure they are meeting their cats’ needs.
Kate Benjamin, marketing director for Rockwall, Texas-based
Primetime Petz and designer of the Hauspanther Collection of
cat furniture, which is manufactured and distributed by Primetime
Petz, said cats are taking the “spotlight” these days, and the pet
product industry has been meeting growing needs by being sure
the consumer has everything they need to keep their cat satisfied.
“The boom in this category can be attributed to an increased
awareness of what cats need to be happy and healthy,” Benjamin
said. “It’s also an overall rising appreciation of cats as pets.”
make cat furniture more
alluring to browsing
Mansfield, Mass.-based Hagen Group recently added the Vesper Minou
to its line of Catit Vesper cat furniture. The Minou is a high-quality bench
complete with a scratcher and hideout, which has two entrances, so cats
never feel cornered. It features a comfortable memory foam cushion and a
replaceable sisal scratching mat. Hagen Group also is developing the Catit
Play Activity Maze, said Damian Hall, senior marketing manager.
Prevue Pet Products in Chicago has unveiled its new KD (Knock Down)
activity center designs. The company is also introducing a few dual-purpose furniture designs including the mid-century-inspired Hollywood
chair as well as Cozy faux fur ottomans.
Primetime Petz has introduced the NestEgg, a raised cat bed and
side table; the Tripod, a cat lounge pod; MaxScratch, an oversized cat
scratcher and perch; and the ScratchPole, an adjustable under-table
cat scratcher. Each of these pieces is both aesthetically pleasing and
functional, said Kate Benjamin, marketing director for Rockwall, Texas-based Primetime Petz and designer of the company’s Hauspanther
Collection of cat furniture.
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