In a show of support for the independent pet specialty channel, Tuffy’s Pet Food, a brand of Perham, Minn.- based KLN Family Brands, has decided to terminate its
partnership with online retailer Chewy. The Dania Beach,
Fla.-based online retailer has been an authorized e-commerce retailer of Tuffy’s products for a couple of years.
The company made the decision in light of PetSmart’s
recent planned acquisition of Chewy.
“We are appreciative of the relationship we have had
with Chewy,” company officials wrote in a statement.
“While we have respect for the success and growth witnessed by the large and mass retailers, they do not fall
within the channels we choose to support with our product and marketing plans.
“It is important to us to treat Chewy with the respect
befitting a valued partner and to allow them adequate
opportunity to close the relationship in a professional,
ethical manner, so please understand you may continue
to see our products offered through them for a short period of time,” officials added.
While e-commerce sales have grown significantly in
the past few years—and will continue to grow—Tuffy’s
officials said, the company will continue its current marketing plan focused on the independent specialty retailers
and family-owned businesses.
The company said it aims to deliver products that are
focused on quality, safety and nutrition, and, to that end,
it recently opened a state-of-the-art facility. The company
will continue to deliver on this promise through its distribution network, which features “the very finest retailers
who, we feel, have a specialized focus on improving the
lives of pets and their pet parents,” officials said.
The company encourages
pet owners, retailers and its
distribution partners to reach
out to it with any questions.
Flexi reported that due to
widespread counterfeiting by
third-party sellers of original
Flexi leashes on the Amazon.
com Marketplace platform,
the company has terminated its business contract with
Amazon USA. Because Amazon USA has been unable to
prevent the sale of counterfeit
Flexi leashes on its site, Flexi
will refrain from any future
sale or delivery of original
Flexi leashes, which are made
exclusively in Germany, to the
online retailer, the company
reported. Flexi officials stated that the company always
recommends consumers purchase its leashes from pet specialty retailers.
The fraudulent sales of
counterfeit Flexi leashes are
systematically organized by
third-party sellers using Amazon fulfillment centers, Flexi
reported. These counterfeit
sellers are changing their iden-tities and accounts almost daily
using multiple “just launched”
third-party-seller accounts, the
“The counterfeiters using
Tuffy’s Terminates Partnership with Chewy
both Amazon’s marketplace
platform and fulfillment
centers have caused serious
damage to our brand and to
our business,” said Richard
Schmidt, managing director
of Flexi North America LLC
in Charlotte, N.C. “The total
lack of quality of these fakes
is reflected in their excessive-
ly bad reviews based on the
unknowing consumer expe-
riencing a leash which breaks
within days of use.”
An anonymous counterfeit-
er of Flexi products on Amazon