Brad Kriser, founder of Kriser’s Natural Pet, which has stores in multiple
states. “The pet parents who shop with us pride themselves on giving
their pets the healthiest foods available. These families will now have a
great way to maintain their pets’ healthy meals when they find them-
selves in a pinch.”
Kriser’s Natural Pet stores offer a curated line of “Kriser’s Approved”
natural food and treats—all free of soy, corn, wheat and byproducts.
Each product has been individually reviewed by Kriser and his team,
ensuring the highest-quality whole food ingredients that do not contain
unnecessary fillers, chemicals, additives or artificial preservatives, ac-
cording to the company.
In Illinois, Instacart will offer delivery services to the Chicago, Wilmette, Park Ridge, Vernon Hills, Kildeer, Glen Ellyn, Naperville and
Northbrook communities. In Texas, Instacart will offer delivery services
to the Houston, The Woodlands and San Antonio communities. In Colorado, Instacart will offer delivery services to the Denver, Greenwood Village, Englewood, Lakewood, Westminster and Highlands Ranch communities. In the DMV-metro area, Instacart will offer delivery services to
the Fairfax, Falls Church, Arlington and Washington, D.C., communities.
HEALTHY SPOT TO OPEN THREE STORES IN 2017
Healthy Spot, a retail chain with stores in Southern California, will open
three new retail locations in the Los Angeles area. Adding to the eight
existing locations, the new stores will serve as a one-stop shop for pet
owners in Silverlake, Beverly Grove and downtown Los Angeles.
Healthy Spot believes in inspiring healthy pet lifestyles, and the company aims to provide pet owners with the tools to make the best decisions for their dogs and cats, said company officials.
“We are thrilled to expand the Healthy Spot culture of supporting
your pets’ mind, body and bowl,” said Mark Boonnark, COO. “We believe that healthy equals happiness and hope to share that philosophy at
our three new locations.”
P.L.A. Y. NAMES SCHOLARS HELPING COLLARS WINNER
P.L.A. Y. (Pet Lifestyle and You) has named the winner of its fourth an-
nual scholarship competition, Scholars Helping Collars. Each year, San
Francisco-based P.L.A. Y. awards one $1,000 scholarship to the student
who best exemplifies the company’s core animal rights beliefs and who
best describes, through an essay entry, the impact he or she has made
on animal welfare in his or her community. Leah
Pesso from Melville, N.Y., won this year’s com-
petition for her campaign to help raise awareness
of the homeless dog population in Puerto Rico.
In addition to Pesso’s first place $1,000 prize,
P.L.A. Y. also selected second and third place winners. Mia Franzoia from Sacramento, Calif., was
awarded second place and will be receiving a
set of 10 Warm Bellies Special Edition Chill Pads
from P.L.A. Y. to be donated to the animal shelter of her choice—the City of Sacramento Front
Street Animal Shelter. Danielle Johnson from Las
Vegas received third place. Johnson will receive
five Garden Fresh plush toys from P.L.A. Y. to be
donated to the shelter of her choosing, the Furgot-ten Friends Dog Rescue in Las Vegas.
Winners were chosen from a pool of more than
120 applicants from across the country. Each essay was judged by P.L.A. Y. representatives using
the following criteria: compelling and engaging
description of volunteer efforts and their impact
on the personal life of the student; thematic consistency throughout the submission around the
central thesis; and proper spelling and grammar
usage throughout the submission.
I AND LOVE AND YOU SECURES
I and Love and You, a premium dog and cat food
brand in grocery stores across the U.S., received a
significant growth investment from L Catterton. L
Catterton’s investment will be used to further accelerate growth and expansion of I and Love and
You nationally. The investment was made from L
Catterton’s growth fund. Terms of the transaction
were not disclosed.
I and Love and You offers a full assortment
of natural dog and cat food products, including
its flagship lines of kibble—Naked Essentials and
Nude Food. The Boulder, Colo.-based company
is the first pet food brand to receive recognition
as Best In Class by a new report from the Clean
Label Project, a national nonprofit focused on
health and transparency in labeling on consumer
products, according to company officials.
I and Love and You recently launched its first
national print advertising campaign in top consumer magazines and plans to further bolster its
offering later this year with the introduction of a
number of new products never before available in
the grocery channel.
“As pet parents place an increasing focus on
the health, safety and well-being of their pets,
it’s important that we stay at the forefront of the
industry,” said Kevin Hall, CEO of I and Love
and You. “This investment from L Catterton will
enable I and Love and You to continue to be a
leading innovator and voice in the premium pet
food category. L Catterton’s unparalleled experi-
ence building leading consumer brands—includ-
ing in pet food—made them the ideal partner as
we further our marketing efforts and continue to
extend our reach with millennial consumers and
L Catterton has significant experience invest-
ing in the pet care and pet food space, with cur-
rent and past investments including Ainsworth
(the parent company of the Nutrish brand), Na-
ture’s Variety, Wellness Pet Food, Lily’s Kitchen,
Inspired Pet Nutrition and PetVet Care Centers.
Other initial investment partners of I and Love
and You include Winona Capital Management,
which provided the company a round of financing in 2014, and Revelry Brands, an investment
group that has supported the company’s growth
since the brand launched in 2012.
PIDA INTRODUCES UPDATED
The Pet Industry Distributors Association (PIDA)
unveiled an updated marketing program built
around the theme of “The Power of D, Growth
Through Distribution.” Originally introduced
more than a decade ago, the revitalized program
features a new Power of D brochure and accompanying videos available on a new website,
pidapowerofd.org. All are designed to help PIDA
members explain the value that wholesaler-dis-tributors bring to the pet product channel.
The initial focus of the program is on the man-ufacturer-distributor relationship. It helps manufacturers that are new to the pet industry or that
haven’t worked through distributors before to
better understand their value proposition. The
brochure uses simple infographics to demonstrate
the power of effective distribution, setting up a
distribution network, getting products to market
efficiently and the marketing partnership.
“Hundreds of new companies enter the pet
industry every year, and many don’t have the
first clue about working with distributors or setting up a distribution network,” said Steve King,
PIDA president. “The Power of D materials are
designed as a primer for manufacturers seeking to
understand the relationship and how distributors
can be the key to their success in the pet specialty
Additional materials will be rolled out in the
months to come.