said Larry Cobb, CEO of The Company of Animals’
U.S. division, based in Davenport, Fla. “By establishing
this policy, we’re preventing [our brand] from being
tarnished and looking out for our retailer partners by
ensuring that our products are advertised everywhere
at a fair price.”
PET SUPPLIES PLUS EXPANDS REDFORD
NATURALS DOG FOOD LINE
Pet Supplies Plus is adding a line to its Redford Naturals’ portfolio of dry dog food—Limited Ingredient Diet
(LID) formulas. The line rolled out in March at more
than 390 nationwide Pet Supplies Plus locations. The
LID dry dog food recipes are grain free and refined for
pets that perform better on a regulated diet because of
food allergies or digestion difficulties.
Redford Naturals’ recipes are crafted to provide
balanced formulas that use real meat as the No. 1 ingredient and include wholesome ingredients that are
free from corn, soy, wheat, and artificial preservatives,
colors and flavors. The LID line is also protein rich, but
it differs from Redford Naturals’ Grain-Free and Natural formulas by using a single animal protein as the first
ingredient, which is combined with sweet potatoes to
help combat a pet’s enhanced sensitivity to certain food.
Formulas in the line contain chicken, lamb, duck,
and salmon mixed with sweet potato and specific meals
packed specially for puppies and large-breed dogs.
In total, Pet Supplies Plus will be offering 11 new
bags of 4-ounce and 24-ounce bags of Redford Natural
LID dog foods.
“We remain committed to providing our neighbors everywhere with the highest-quality products
and foods for their best friends, and, like our very own
diets, we understand that every dog’s diet is not the
same,” said Pet Supplies Plus CEO Chris Rowland.
“Limited Ingredient Diet dog food is highly sought after by pet owners. To fulfill this need, our new line of
Redford Naturals premium LID food gives dogs of all
ages, breeds, genders, and sizes the chance to feel and
function at their best by eating a tasty meal that is also
healthy, nutritious and free of any harmful ingredients,
while still providing our neighbors with quality dog
food at a great value.”
Animal Supply Co., a national pet food and supplies distributor, is partnering with Spins to provide pivotal data and insights to help independent pet retailers thrive in the specialty pet market. A provider of retail analytics for the natural, organic and specialty products
industries, Spins provides data on the category and item level in more than 20 categories and 50
subcategories. Through this partnership, Animal Supply Co. and Spins will offer independent
pet retailers easy-to-read, actionable data to help them understand consumer buying patterns
and important growth opportunities, according to Animal Supply Co.
The Spins Independent Pet Channel represents a $60 billion industry with consistent growth,
especially in natural products.
“Independent pet retailers are under siege from e-commerce and big-box retailers,” said Tony
Olson, CEO of Spins in Chicago. “Spins is uniquely positioned to help independent pet retailers
thrive in this increasingly competitive landscape. [With] over 20 years in the health and wellness industry, we’ve built the foundation, plus new digital solutions and personalized intelligence, which
enables us to empower independent pet retailers with the resources they need to compete and win.”
“We are thrilled to offer this service to our retailers,” said Don McIntyre, CEO of Animal
Supply Co., based in Irving, Texas. “Data drives informed decisions. In the age of e-commerce,
we need the best possible assortments ready for consumers when they visit independent pet
retailers. This partnership will allow retailers to combine their excellent personal service with
the best product offerings.”
Horn, a La
Miranda, Calif.-based North
American distributor of specialty ingredients and raw
rebranded its specialty business unit from Horn Animal
Wellness to Horn Animal Nutrition.
“Since pioneering a business unit to serve the spe-
cialty needs of animals, Horn has left an imprint as the
benchmark for supplying raw materials and high-qual-
ity ingredients to the pet industry,” said Jane Petrolino,
vice president at Horn Animal Nutrition. “Our portfolio
of world-class ingredients has grown since our inception
in 2010; and our passion to be the first choice for sourcing
quality ingredients to the pet industry has further pro-
gressed with the growth of our business. In an effort to
best reflect our industry commitment, we are thrilled to
rebrand our name as Horn Animal Nutrition.”
Horn Animal Nutrition will continue its commitment
to serve the pet industry inclusive of pet food, treats, sup-
plements, and feed applications for dogs, cats, horses,
pocket animals, avians, aquatics, reptiles and amphibians,
said company officials.
“The moniker of Horn Animal Nutrition also upholds
the strategic alignment with our supplier partners as we
maintain our role as their first choice for distribution partnership,” said Petrolino.
LUCY PET KICKS OFF WAVE TOUR II
Lucy Pet Products kicked off its national Wave Tour
II with its Gnarly Crankin’ K9 Wave Maker at America’s Family Pet Expo, which was held April 28 to 30 at
the Orange County Fair & Event Center in Costa Mesa,
Calif. America’s Family Pet Expo was the first stop for
the wave maker’s 20-city national Wave Tour II, featuring first-time-ever surfing dogs doing tricks on moving
boards and surfing cats. The tour will feature stops in
Canada, Seattle, Denver, Phoenix and San Antonio.
“We thought we’d never be able to top last year’s
Gnarly Crankin’ Wave Maker Tour,” said Joey Her-
rick, president of Lucy Pet Products, based in Thou-
sand Oaks, Calif. “But I think we’ve done it. Never
before have there been dogs doing tricks on moving
surfboards—not to mention cats that can hang 20 with
the best of them.”
The Wave Tour II will feature celebrity pets and
company mascots Ricky the Rescue Cat and his “girl-
friend,” Ethel, surfing for the first time. Rescued gold-
en retriever Surfin’ Jack will be showing off his board
riding skills as well.
Surfing demonstrations will take place aboard the
Lucy Pet Gnarly Crankin’ Wave Maker, the world’s
only mobile wave maker using proprietary technology
from American Wave Machines Inc., according to Lucy
Pet. It consists of a 75-foot trailer filled with 5,000 gallons of water and an automatic wave generator.
Animal Supply Co. Partners with Retail Data Insights Provider