SLEEK NEW LOOK FOR FLEXI
Bargteheide, Germany-based Flexi unveiled new packaging. With a convincing POS concept, Flexi offers unique
eco-friendly packaging. The black packaging is designed
to reflect the high quality of the company’s leashes. The
packaging emphasizes the quality of Flexi leashes with
the “Made in Germany” label on the front side of it.
SCOUT & ABOUT POP
P.L.A.Y. (Pet Lifestyle And You) offers
the Scout & About
in-store display. The
features an all-wood
design that is made
in the USA. It comes
with hooks, feet and
signage. It can be
purchased separately, with a starter kit
or with multiple sets.
One full set of product
is free with the purchase of the display.
The display measures approximately
70 inches high (or 60
inches without the
brand header board),
15 inches deep and 20
ECO-FRIENDLY FOOD POUCHES
Portland Pet Food Co., based in Portland, Ore., has created new shelf-stable sustainable packaging for
its all-natural dog meals—all with no preservatives or additives. The recyclable standup pouch is BPA
free and microwavable, with cool grips on the sides for safe handling. The packaging features a smaller
environmental footprint and uses fewer resources in its manufacture. Storage of the pouches requires
less shelf space than cans, and the lighter shipping weight for retailers offers less impact and lower cost.
INCLOVER REFRESHES PACKAGING
InClover, based in Boulder, Colo., has redesigned its Optagest and Connectin packaging. The patented
and proven formulas will remain unchanged, but the labels have been updated with a modern look
and targeted messaging that sells the product at the shelf. The design was driven by extensive industry
research and valuable retailer input, company officials reported.
The company also has a new logo, which points out InClover’s 20-plus year commitment to creating
effective formulations using thoughtful research and science with the best nature has to offer. Research
is a huge part of InClover’s product development, and the word is now a part of its logo.