PETS IN THE NEWS HUMAN-ANIMAL BOND
BOW WOW BUDDIES FOUNDATION GROWS PHILANTHROPIC EFFORTS IN 2016
The Bow Wow Buddies Foundation, a nonprofit dedicated to providing urgent medical
care funds to sick and injured dogs that are either homeless or whose owners cannot
afford to pay their veterinary bills by awarding grants of up to $2,500, experienced impactful philanthropic growth in 2016.
The organization is the nonprofit arm of Camp Bow Wow, a nationwide dog day care
and boarding franchise with headquarters in Broomfield, Colo. The foundation raised
more than $150,000 in 2016 and, as a result, provided more than 60 deserving dogs across
North America with a new “leash” on life. The brand worked with all facets of the company, including its corporate team, franchisees, clients and community donors, in order
to reach this charitable milestone.
“Camp Bow Wow established the Bow Wow Buddies Foundation because our or-
PETLAND LAUNCHES CHARITABLE ORGANIZATION
ganization is committed to quality care for all animals, not just our own campers,” said
Erin Askeland, training and communication manager for Camp Bow Wow and the Bow
Wow Buddies Foundation. “Giving back is at the core of the franchise’s mission. Our
foundation provides each franchisee the opportunity for direct involvement in charitable
animal care, which appeals to the businessperson with benevolence on the brain.”
The Bow Wow Buddies Foundation plans to execute creative and engaging fundrais-
ing programs on both national and local levels to help care for even more dogs in 2017.
Petland, Inc. is showing its dedication to the local communities it serves by kicking off
a campaign to help furry companions in need.
Through Petland Charities, a 501c3 organization, Petland will partner with the com-
munities its corporate stores call home to raise funds for local shelters and K9 units.
“Petland deeply cares for all animals, and we want to ensure they are properly
cared for,” said Joe Watson, president and CEO of Petland Inc., headquartered in
Petland will invite customers to make donations to local shelter or K9 units throughout the year. Petland Charities also will match customer donations up to $3,000 per
store per year.
Petland Charities and the campaigns to raise funds for local shelters and K9 units is
being introduced to the corporate stores in phases. The first campaign launched May
1. The stores that will participate are in Cicero, N. Y.; Athens, Ohio; Chillicothe, Ohio;
Dayton, Ohio; Gallipolis, Ohio; Grove City, Ohio; Heath, Ohio; Hilliard, Ohio; Lancaster,
Ohio; Washington Court House, Ohio; and Monroeville, Pa.
“We want to give these nonprofits as much help as possible,” said Edwin Sayres,
executive director for Petland Charities. “All money raised from these campaigns will
stay in these communities, ensuring local organizations receive the funds they need.”
“Petland has been giving back since the company was founded, so Petland Charities
is simply an extension of our current efforts,” Watson said. “We take our role in the
community very seriously and are excited to see the positive impact this new endeavor
The American Kennel Club (AKC), the nation’s largest purebred dog registry, named the family-friendly Labrador retriever as the most popular breed in the U.S. The Labrador retriever has held the No. 1 spot on the list for a
record-breaking 26 consecutive years.
While the Labrador retriever continues its reign as America’s dog, the Rottweiler has been slowly rising up the list over the past decade. The confident and loyal
Rottweiler was the eighth most popular breed in 2016, its highest ranking since
landing at No. 2 in 1997. The Rottweiler has risen nine spots over the past decade
and is poised for a comeback, according to the AKC.
“The Labrador retriever has a strong hold on the top spot and doesn’t show
signs of giving it up anytime soon,” said Gina DiNardo, vice president of AKC.
“The Lab is such a versatile dog that it’s no wonder it makes a great companion
for a variety of lifestyles. Keep your eye on the Rottweiler, though. It’s been quietly
winning hearts over the past decade.”
Terriers were on the move in 2016. The Russell terrier jumped 14 spots from
No. 104 to No. 90, the Rat terrier rose five spots from No. 101 to No. 96, the Parson
Russell terrier rose
two spots from No.
111 to No. 109, and
the Dandie Dinmont
terrier jumped five
spots from No. 172
to No. 167.
The AKC’s top
10 most popular
breeds in 2016 were:
1. Labrador retriever
2. German shepherd
3. Golden retriever
6. French bulldog
9. Yorkshire terrier
Labrador Retriever Leads the
Pack as Most Popular Dog Breed
ZOETIS TEAMS UP WITH HABRI
FOR THE PET EFFECT CAMPAIGN
Zoetis has launched a campaign to promote a growing body of research that
shows how important the human-animal bond is to human health. The Pet
Effect campaign aims to raise awareness
about how pets make people healthier
and how, by extension, veterinary professionals are key contributors to human
health and to public health. Zoetis has
partnered with the Human Animal Bond
Research Institute (HABRI) to publicize
“We’ve learned that people actually
feel better, are physically more healthy and
human well-being is enhanced because of
a healthy relationship with a pet,” said
Dr. J. Michael McFarland, group director
of companion animal marketing at Zoetis,
based in Parsippany, N.J. “We hope that
The Pet Effect campaign will help veteri-
narians explain this bond and the health
benefits it provides to pet owners.”
The health benefits of pet ownership
include lower blood pressure, reduced
risk of heart disease, stress reduction, and
decreased rates of anxiety and depression.
Research also shows that being exposed to
pets can help prevent allergies in children
and build immunity, according to Zoetis.
HABRI maintains a growing database
of research like this that supports the importance of the human-animal bond. A
recent survey of pet owners administered
by HABRI found evidence that veterinarians are incredibly important to the human-animal bond. Results showed that
pet owners trust their veterinarian and
that 61 percent of pet owners would be
more likely to visit their veterinarian if
they discussed the human health benefits
of the human-animal bond.
Zoetis wants to help veterinarians have
this important “Pet Effect” conversation
with pet owners. The campaign features
humorous videos, smart social media
posts and other assets that veterinarians
can share with their clients to explain the
health benefits of the human-animal bond.