provides sustenance to homeless
pets by raising funds for the purchase and donation of pet food
to area shelters. Shoppers at each
Loyal Biscuit Co. have the opportunity to purchase brightly colored window decorations in $1
and $5 increments. As windows
fill, the green and silver slips of
paper create a festive holiday
mood while spotlighting pets
awaiting forever homes.
“We partner with Canidae
Pet Foods, and, in 2016, we
purchased over 8,000 pounds
of dog and cat food, bringing
our three-year total to 20,000
pounds, which is shared between the shelters,” she said.
“Canidae has been wonderful
in helping us stretch those dol-
lars in order for us to purchase
as much food as possible.”
Convening for a cause, neigh-
bors come together at the local
pub to dine, raise a pint and lend
a hand at the Loyal Biscuit Co.
Pints for Paws fundraisers. Three
soirees take place annually, with
two at venues in Rockland and
Waterville, and one for Camden
and Belfast combined, to fete
homeless pets and support three
local animal shelters.
The celebratory ambience
crescendos when award-winning folk singer and songwriter
Paddy Mills takes the stage. It’s
a spirited assembly, with plenty
of raffle prizes and silent auction
items as well as a live auction
with Joel serving as caller.
“The live auction is so much
fun, we once sold a single cup-
cake for $150,” Heidi said. “Pints
for Paws typically raises $2,000
to $3,000 per event, and we have
been holding them since 2011.”
When the Neals’ dog, George,
was severely injured in an acci-
dent, his medical treatment and
subsequent rehab underlined the
needs of injured and elderly shel-
“George was very fortunate
that we had the resources and the
ability to provide for his surgery
and to help him heal,” Heidi said.
Looking after pets in less-fa-vored circumstances, the George
Gives Back fundraiser took
place in 2016, with the monies
earmarked for the Molly Fund,
which provides for medical or
senior expenses of shelter pets
in the care of the Pope County
Animal Shelter, where George
“We set up a GoFundMe
page on Facebook,” Heidi said.
“We had a goal of raising $1,500,
which we would then match, but
we ended up raising $6,000.”
Savory or sweet, when Na-
tional Pie Day rolls around,
pastry connoisseurs gather in
Rockland to raise funds and
awareness for those in need, and
Loyal Biscuit Co. joins in for Pies
on Parade. The community event
is sponsored by the Historic Inns
of Rockland, Maine, and for the
price of a ticket, participants
stroll from venue to venue sam-
pling all manner of crusted deli-
cacies. Proceeds benefit the Area
Interfaith Outreach Food Pantry.
“We donate little individual-
STORES WITH A HEART
ly packaged, pie-shaped treats
using our blueberry biscuit reci-
pe that people can take home to
their dogs,” she said.
On the homefront, this culture of
care permeates Loyal Biscuit Co.
and includes a satellite adoption
center for cats and kittens in the
Rockland, Waterville and Belfast stores. Heidi estimates that,
to date, more than 440 cats have
found families via the stores.
“We started doing this in 2012
in Rockland, and added the other
stores over time,” she said.
Adoption days take place
based on the needs of area shelters. These events are often tied
in to larger community functions,
such as the Summer Solstice Celebration in Rockland, where the
tourist population swells and exposure is maximized.
Pet owners adopting from
local shelters receive a welcome
packet, and each includes new-pet information from Loyal Biscuit Co., along with discount
coupons and a certificate for a
free dog wash. Cats and kittens
adopted at the in-store satellite
centers take home a bag of cat litter and cans of food, in addition
to the shelter’s welcome packet.
In honor of Super Bowl Sunday, the Puppy Bowl kicks off a
lighthearted spin on adoption as
shelter pups vie for the pigskin
and charm would-be pet owners.
“This was our second year,
and it’s getting bigger,” Heidi
said. “We hold them at all loca-
tions on the Sunday before the
actual football weekend—that
way we don’t interfere with the
Each store offers self-serve
dog-wash stations, and beyond
scrubbing and fluffing the local
canine populace, the facilities
are put to good use as give-
aways for community events,
raffle prizes or silent auctions.
Those who serve in the armed
forces are thanked on Veteran’s
Day with a free dog wash.
The facilities also play a
prominent role in marketing
“We partner with local
pet-friendly hotels, providing
little treat bags for guests, which
include a dog-wash certificate,”
In addition, customer vehicles sporting a Loyal Biscuit Co.
bumper sticker, distributed at
each store, receive a coupon for
a free dog wash when spotted
by staffers. The coupons, which
state, “We spotted a Loyal Biscuit bumper sticker on your
car; thank you for your support; please have your next dog
wash on us,” are placed under a
In-store promotions often
center around a theme; for example, in a nod to holiday overindulgence and subsequent
New Year’s resolutions, Pet
Nutrition Month takes place
in January, and microchipping
clinics coincide with National
Microchipping Month in June.
Nail-trimming clinics are held
on a regular basis, with pro-
ceeds donated to a local rescue.
All these goings on and more
Diane Sturgeon has been a patron of Loyal Biscuit Co. since the doors opened. A long-
time volunteer at P.A. W.’s Animal Adoption Center in Camden, Maine, Sturgeon values
the endeavor’s commitment to pet adoption and involvement with local shelters.
“I often walk the shelter dogs to visit the Camden store, which is nearby,” she said.
“I might walk two or three a day, and the Loyal Biscuit shopping experience allows
these dogs some socialization.”
Further, Sturgeon noted that staff members are not only knowledgeable and
friendly, but also clearly love the animals that come through the doors.
“I’m in there so often—I should know,” she said.
Beyond the welcoming atmosphere, should a shelter animal have a special need,
Sturgeon knows she can rely on Loyal Biscuit Co. to fulfill that requirement.
“If I mention an issue to Heidi, she offers advice and will order products in,” she
said. “Heidi is always donating—time, money or products—and is involved in anything
and everything related to each of the Loyal Biscuit market areas.”
When not shepherding shelter dogs to Loyal Biscuit Co., Sturgeon sets aside
Sundays as a special day for her boxer, Roxy, to pop into the Belfast store for a visit.
“That’s her shopping trip to make up for the fact that I’ve been cheating on her
with the shelter pets during the week,” she said.
SERVICE AND COMMITMENT
The bright colors in Loyal Biscuit Co.
stores attract shoppers’ attention.