BY SANDY CHEBAT
The biggest trend in cat furniture and housing products is more. More interest, more selection and more quality. “Cats have taken over the internet,” said Amy Cross, buyer
for MadCat, which has stores in Madison, Wis. “You can’t go on
anything [online] and not see videos of cats doing something silly
that people are recording.”
She and others said this popularity has resulted in companies
concentrating more on the feline sector.
“The advent of TV shows dedicated to cat behavior has manu-
facturers focusing on specific cat needs,” said John Gerstenberger,
director of product development and sourcing for Ware Manufac-
turing Inc. in Phoenix. “Clearly, these changes are the result of in-
creased cat popularity.”
Ellen Tsuyuki, manager of Nekochan Enterprises Inc. in Blaine,
Wash., said the biggest result of cats’ increased popularity is more
“When I started, there wasn’t a lot of variety for cats,” she said.
“As cat ownership mentality began to change, there became more
options in furniture available for owners—such as shelving affixed
Spotlights Sturdy Style
Top desires for cat furniture and housing focus on secure, well-built items that enrich
cats’ lives and fit seamlessly into household décor.
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