THE POWER OF KNOWLEDGE
When it comes to small animal care, education is always key.
A stone throw’s away from Sailfin Pet Shop is the University of Illinois Veterinarian College, and once every four to six months, the store has one of its small animal
clinicians come over and host an entire evening of nutrition for the staff.
“Every other week we have store meetings, and we talk over what needs to be
conveyed to the customer,” said John Cwaygel, president of the Champaign, Ill.-based
store. “Our staff is very well trained on nutrition and the effort is there.”
Paul Juszczak, director of sales and marketing for Marshall Pet Products in Wol-
cott, N. Y., said new pet owners need to be armed with the right cache of products and
accurate care information.
“Consumers need to know the essentials to take home for their new pet as far as
food, treats and accessories,” he said. “Retailers can help their customers by providing
animal care education to their employees. They can also provide any pamphlets
provided by their distributor or breeder.”
Teri Applegate, territory manager for Volkman Seed in Ceres, Calif., said that while
feeding instructions on the packaging can be instructive for pet owners, she suggests
that retailers encourage them to learn as much as possible about the specific dietary
needs of their animals. Retailers can do their part by talking to customers and educat-
ing them about the different ingredients in each food and how they help the animal.
“Consumers need to know the essentials to take home
for their new pet as far as food, treats and accessories.
Retailers can help their customers by providing
animal care education to their employees.”
—Paul Juszczak of Marshall Pet Products
At Timberline, we’ve spent decades perfecting the science of reptile
nutrition. Our innovative Vita-Bug® worms and crickets are packed
with vitamins and nutrients without the need for additives. And
when you’re ready to order, our Feederologists can help you find the
perfect live foods to balance any pet’s diet. It’s just another way we
improve the lives of pets – and the people who care for them.
Inspired by nature.
Improved by science.