DETAILS A SHIFT IN
In the past few
years, pet ownership in the U.S. has
undergone a generational shift. No
longer do baby boomers represent the largest portion of
pet owners; now millennials are the largest segment.
As such, the American Pet Products Associa-
tion (APPA) has released Volume Two of its Generational
Report, which delves deeper into data trends and buying
behaviors of pet owners by generation.
“It’s critical that the pet industry pay close attention
to trends in pet ownership by generation as the millen-
nial generation continues to grow as does their buying
power,” said Bob Vetere, president and CEO of APPA.
“We recognize, as do many industries, that millennials
continue to surpass baby boomers in numbers and isn’t a
generation we should ignore. The goal of this report is to
help the pet industry understand where the buying pow-
er is and how to best capitalize.”
Based on the 2017-2018 National Pet Owners Survey, the
Generational Report analyzes all aspects of pet ownership
by generation, which includes millennials, gen X, baby
boomers and builders.
Topics reported include: media usage, online purchasing, types of pets owned, health benefits of pet ownership
and reasons for not currently owning a pet.
Reporting data by generation has become more common across many industries in an attempt to learn how
consumers behave differently according to their age, and
Volume Two of the Generational Report specifically explores dog and cat ownership by generation.
The report includes topics such as how each generation becomes aware of pet products, types of products
purchased, toy and gift purchases, top expenses, brand
name importance, where their pets are obtained and
more. The full report of more
than 65 pages of information is
available for purchase for $400
for APPA members and $600
Bentley’s Pet Stuff has
launched its e-commerce
website, petstuff.com. Online
ordering is easy and fast, said
company officials, and delivery is free on orders of $49
or more. It also features an
ever-evolving collection of
vlogs and articles.
“We pride ourselves on
outstanding customer experi-
ence in our stores,” said Lisa
Senafe, Bentley’s Pet Stuff
co-founder. “It was essential
that our new website reflects
that same in-store experience.
The site is friendly, informa-
tive and easy to use. Most
important, visitors know they
are in a safe zone. They can-
not make a bad choice. Every
single product—from kibble
to chew toys to litter—is care-
fully vetted to make sure it’s
of the highest quality.”
In addition to a wide yet
carefully curated array of of-
ferings, the site features valu-
able information and tips, of-
ficials added. Viewers will see
videos led by Senafe and other
experts in the industry learn-
ing about the basics of cat and
dog allergies, the benefits of a
grain-free diet and the newly
The site also features auto
ship, which allows pet owners
to receive delivery every one
to 16 weeks depending on
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