LITTERBOY.COM TO MANUFACTURE PUPPY BUMPERS
Arlington, Wash.-based online pet supplies retailer Litterboy.com has signed an exclusive license procurement agreement of Puppy
Bumpers for the continued manufacturing and distribution of the product.
Following the owner’s retirement from Puppy Bumpers, Litterboy has stepped in to continue the company’s legacy for pet safety,
said company officials. In addition, Litterboy will be expanding the current collection with exclusive, limited-edition fabric options.
Puppy Bumpers were invented in 2008 by Ann Price to solve the problem of her Maltese puppies getting through the gaps of a
safety gate. Bumpers protect small dogs from escaping containment and fences, or accidentally falling from a balcony. Bumpers are
stuffed safety collars that easily attach to a dog’s existing collar.
With the retirement of Price in late 2017, Litterboy set to acquire the exclusive license to manufacture Puppy Bumpers.
Litterboy is committed to maintaining the integrity of the product and the progression of the line, following the high standards
developed by Price, said company officials. As part of this commitment, all production of Puppy Bumpers will continue through
Victoria, Va.-based Steps, a company that employs people with special challenges, officials added.
PRODUCT AVAILABILITY TO
iHeartDogs.com, a “profit for
purpose” pet goods manufacturer and e-commerce retailer, has
made its products available to
Founded in 2014 as a Face-
book page inspired by a rescued
Siberian husky named Splash,
iHeartDogs has 10 million read-
ers per month, 20 million follow-
ers on social media and 1 million
customers, according to the com-
pany. To date, the company’s
transparent cause programs have
contributed more than 10 million
meals and 100,000 toys to shelters
around the nation while raising
more than $150,000 to help fund service
and companion animals for military
veterans. Until recently, iHeartDogs
has been available exclusively online
but will now expand into select brick-
“When we select products for retail
partners, they have to be validated by
our millions of pet owners and show
proven demand,” said Marshall Mor-
ris, co-founder and COO of iHeartDogs.
com in Anaheim, Calif. “This gives our
retail partners the ability to tap instantly
into data-driven demand and removes
Leveraging its community has giv-
en iHeartDogs a strategic advantage
in helping decide what problems to
solve, how to solve them and how to
create products proven worthy for the
pet market, officials added. When part-
nering with iHeartDogs, retailers will
receive a quantifiable impact metric for
each participating store that highlights
the number of meals and toys donated
to a shelter through every purchase, ac-
cording to the company.
“We want to provide our retailer
partners with the highest-quality products that create goodwill and tangible
sales,” Morris said. “Our strategic advantage is how we develop our products; we listen to our community of millions of pet owners and create items that
address their needs while giving back.”
Retail partners can expect marketing
allocated to driving consumers to their
store locations through iHeartDogs’
websites, social media channels and
newsletters, officials added.