events like consumer shows and dock
dives. Our made in the USA promise is
always front and center.
Shook: grandma Lucy’s has “Made in the
USA” on all our packaging and is very
transparent with where our ingredients
come from by including a detailed ingredient map on our website and in many
of our brochures. it is very important to
most of our consumers to know where
our product is made, but also where our
ingredients are sourced. This gives them
the peace of mind that they are feeding
their pets a safe and healthful food.
PPN: As a manufacturer, what challenges do you
face in producing made in the USA products? How
do you overcome those challenges?
Crotts: in almost every industry there are
cost leaders, and then there are differenti-
ators. With the current climate in the U.S.
and the offshoring trends of the last 20
years, it is incredibly difficult to compete
on price. So with our brands, we do not
try to. We focus on making high-quality,
differentiated products that solve real
problems for people. We don’t always win
on price, but we think we win on value
every time. We do not try to be a cost
leader—we focus on making premium
products, and that is a better fit when
Czarnota: A challenge we face in produc-
ing made in the USA treats is creating
products at a competitive price point, but
we overcome this challenge by constantly
improving efficiencies and lowering over-
all costs so we can pass on these savings
to our customers.
Gao: The challenges we face with produc-
ing made in the USA products is typically
increased costs and lower internal mar-
gins. We overcome these challenges by
increasing the price of the product slightly
but not enough to completely cover the
lost margin. We believe it is important to
offer consumers’ more choices in the dog
toys they purchase.
Ison: A major hurdle with this “trend” is
what, exactly, is made in the USA. There
are guidelines in place for what qualifies
as made in the USA, but they’re complex.
So while there is a legal standard to claim
your product is American made, public
perception is the most important hurdle to
overcome—and meeting complex labeling
requirements (state to state), etc.
McCracken: To be honest, the biggest
challenge is cost. it is more expensive
(materials and labor) to make all our toys
in the USA, but we feel it is the right thing
to do—again for both the ability to ensure
the safest products and to help promote
a healthy U.S. workforce. We work hard
with our suppliers and manufacturers to
ensure we’re working as efficiently and
effectively as possible so we do not incur
any unnecessary costs.
Morrison: For a product to be truly made in
the USA, it must not only be produced but
100 percent sourced in the USA. This can
be challenging, as some specialty ingredi-
ents are difficult, and sometimes impossi-
ble, to find domestically.
Riccardi: Costs are always a challenge.
Our fair work practices and livable wage
policies make delivering a quality product
at affordable pricing a challenge we must
meet every day. We overcome this by
sourcing intelligently and driving efficien-
cies through technology and process.
We have also vertically integrated our
manufacturing process, which significant-
ly reduces costs, making us competitive
with foreign imports.
i believe that two of the greatest mis-
conceptions among American consumers
“For a product to be truly made in the USA, it must not only be produced but
100 percent sourced in the USA.”—Andrew Morrison of Parkers Pet Provisions