is that made in the USA and “healthful”
need to be expensive. it is just not true
anymore. We are committed to delivering
a certified organic product that is made
in the USA at competitive prices, giving
people the option to buy better without
hurting their wallets.
Shook: Both our ingredient sourcing and
manufacturing processes are exposed to
more rigid restrictions than some other
countries. While we completely embrace
these rules that are in place to protect our
pets, it can sometimes make it difficult to
compete with less-expensive, imported
products on the shelf. now that consumers are more aware of the quality of their
pet food’s ingredients, this has become
less of an issue. pet parents are researching their pet products prior to purchase,
so giving them as much information about
your products’ origins and manufacturing
process is important.
PPN: What does the future look like for the made
in the USA trend?
Crotts: i think the future is bright. We do
not know if the current political climate
will actually make a positive impact in this
area or not. But we do know that Amer-
ican consumers are starting to become
more aware of what they are buying.
people are concerned with the safety
and durability of the products they buy.
i think people are also seeing the impact
of the loss of manufacturing in the USA,
especially some of the smaller towns
that depended on it. This is their chance
to make a difference at the cash register
and let the market speak that we want to
make awesome stuff in the U.S.
Czarnota: Consumers will continue to educate themselves and seek out pet products [in which] they have confidence in
the quality and safety of ingredients—and
that confidence will only be reaffirmed by
offering an array of products that are not
only made in the USA, but also use ingredients sourced exclusively from the USA.
Made in USA products are here to stay.
Gao: The future looks bright for the made
in the USA trend. We believe made in
the USA products will continue to grow.
in fact, we plan on expanding our line
beyond our initial offering shortly.
Ison: According to a 2015 Consumer re-
ports survey, almost eight in 10 American
consumers say they would rather buy an
American-made product than an imported
one. That was 2015—and now, in 2017,
more and more consumers want Ameri-
can made, including other countries, and
it’s quickly becoming clear that the made
in the USA trend is one to stay.
McCracken: We definitely see this trend
continuing. As pets continue to be treated
more like family members, the focus and
attention paid to safety is not going away.
Morrison: Consumer preference for made in
the USA treats will only continue to grow.
not just for health and safety reasons, but
because of the growing demand for locally
and sustainably produced products, as
well as economic considerations.
Riccardi: We believe that the demand for
USA-made products will continue to grow.
Consumers want to buy American, supporting jobs and economic growth here in
our own country, and they appreciate the
safety and quality that comes with product made and sourced here in the USA.
Shook: it has always been important to
grandma Lucy’s to manufacture all our
products not only in the USA, but also in
our very own state-of-the-art facility. This
is not only to make sure we are producing
safe products people can trust, but also
to support our domestic community. Consumers’ interest in USA products should
continue not only for safety, but also in
support of our country.
“The demand for USA-made products will continue to grow. Consumers want
to buy American, supporting jobs and economic growth here in our own country.”
—Jason Riccardi of Pura Naturals Pet
Planet Dog manufactures
all of its products,
including its Orbee-Tuff
Nooks (right), in Maine
and New York.