PPN: What tips can you offer retailers
trying to boost sales of made in the USA
toys? Does the higher price point make
selling these products a challenge for
JM: No doubt! We understand our
products are a little more expensive, yet more and more consumers are demanding products
made here. My suggestion is to
proudly fly the flag.
PPN: How do you come up with ideas for
JM: Almost everyone at RuffDawg
has pets, and we are open to any
and all suggestions on our next
new products. Also, we know
rubber and always keep our eyes
open for something new to do
with this great material.
PPN: What philanthropic efforts is Ruff-
Dawg involved in?
JM: Back in August 2016, we
started our sponsorship of
Canines for Disabled Kids
(CDK), an independent nonprof-
it founded in 1998, also based
in Worcester. CDK connects
families in need with service
dogs and training programs,
and awards scholarships to
offset some of the approximate-
ly $25,000 it costs to train a
service dog and provide ongo-
ing support to the child-canine
PPN: Is RuffDawg releasing any new
products this year?
JM: At Global Pet Expo, we introduced Om Dawg. It is the first-of-its-kind stress-reduction system
for dogs and their people.
It includes a sound bath
CD, which has been used successfully by veterinarians and
professional groomers to relax,
soothe, and calm dogs, horses
and cats. A sound bath “bathes”
the body and brain with resonant
vibrations—sound. It’s perfect
for calming pets during stressful times, such as bathing and
grooming, or during alternative
therapies like acupuncture or
holistic treatments. It also helps
ease separation anxiety.
The system also includes
a solid rubber ball that’s been
formulated with a softer texture
than the original RuffDawg balls.
The soft and springy texture
of the rubber entices chewing,
and gently massages teeth and
gums, calming dogs as they settle down and move into a more
relaxed state, ready to listen to
the sound bath.
Left: RuffDawg owner Dave Pentland
inspects toys. Below: Members of the
RuffDawg team pose with some of the
company’s popular toys.
“We understand our products
are a little more expensive,
yet more and more consumers
are demanding products made
here. My suggestion is to
proudly fly the flag.”