“which items are made in the USA, when
asked, and to be able to speak to the specifics, such as where they’re made in the
U.S. and what percentage of the materials
are American. Then they become the go-to retailer in their neighborhood.”
MERCHANDISING MADE IN THE USA
Education and merchandising are a powerful combination to increase sales in any
category, said gordie Spater, chief business officer for Kurgo in Salisbury, Mass.
Many manufacturers go out of their way
to help their retail partners find success.
Kurgo offers a range of items, from
4-foot bentwood headers to help make
the travel section a destination in the
store, to leash and collar racking, to simple
laminated shelf talker cards highlighting
benefits, Spater said.
“The goal of all these items is to draw
in and educate the consumer to help the
retailer educate and sell to their custom-
ers,” he added.
Similarly, Cycle Dog-Earth Friendly pet
Co., based in portland, Ore., supplies dis-
plays, header cards, planograms, educa-
tion materials and more to retailers.
“Every retailer has different needs, and
we try to work with each one to provide
solutions that will best work in their space
for their customers,” said Lanette Fidrych,
recognizing the limited space retail-
ers often are working with, Abbey said
that packaging is key both for consumers
to easily understand where the product
comes from and to help the staff quickly
educate their customers.
Earth rated in Montreal recently
launched an eye-catching counter display
for impulse purchases at checkout as well
as an infographic that explains the impact
that not picking up pet waste can have on
the environment, animals and people.
Several manufacturers provide videos
and DVDs for in-store use, and rush Direct
even offers promotional items such as
T-shirts, stress balls and tote bags.
Collars & Leashes
The American Traditions line of collars and leashes by
Auburn Leathercrafters and Up County combines fine
craftmanship with classic style.
Award winning collars & leashes.
Taking classics to a new level.
The Tuscan Collection
Natural Cotton & Leather Leashes
2011 Retailers’ Top
Pick for 1st Place
Pet Product News
2016 Editors’ Choice Awards Pet Product News