Pet Product News: What makes made in
the USA products appealing to today’s pet
Trevor Crotts: I think customer propensity to buy products made in the USA is
not just about patriotism. The Made in
the USA label implies a certain level of
quality and safety to most consumers.
Quality and safety are two things that
are incredibly important when talking
about pets since they are members
of the family for the majority of
Ashley Czarnota: Dog treats made in the
USA are substantially more popular
than overseas products with pet own-
ers because consumers often infer
a great deal from this difference: fa-
miliarity and national pride, premium
quality, safe and natural ingredients,
made with care, tested thoroughly for
Terry Gao: Made in the USA products
are appealing to today’s pet owners
for a few reasons. One, made in the
USA typically connotes product safety. Two, there is a perception of built-in quality to made in the USA products. In addition, it evokes feelings of
patriotism and the preservation and
creation of American jobs. We are
proud of the fact that by making our
Hero line in the USA, we are supporting local jobs and driving the New
Jersey and larger-U.S. economy.
Kelly Ison: Made in the USA means
quality product. Our pets are a bigger
part of our family than ever before,
Manufacturers explain the benefits and challenges of making
pet products in the USA.
n Trevor Crotts, president of BuddyRest
and Pup IQ in Wichita, Kan.
n Ashley Czarnota, marketing coordinator
at Pet Ventures, maker of Pet ‘n Shape
brand, in Los Angeles
n Terry Gao, president of Caitec Corp. in
n Kelly Ison, founder and CEO of Einstein
Pets in Sarasota, Fla.
n Colleen McCracken, CEO and partner
at Planet Dog in Westbrook, Maine
n Andrew Morrison, co-founder and CEO
of Parkers Pet Provisions in San Francisco
n Jason Riccardi, president of Pura
Naturals Pet in Providence, R.I.
n Breann Shook, co-owner of Grandma
Lucy’s in Rancho Santa Margarita, Calif.