has been a great platform for talking directly to
consumers about our products. We also regular-
ly give toys out for consumer reviews.”
Beyond product data sheets and information
on its website, Pura Naturals Pet has created
detailed educational pieces that explain the sci-
ence and technology of a variety of its products
and how they benefit pets.
“These are provided to our sales team,
distributors and communicated through HTmL
blasts, newsletters and social marketing,” Creed
said. “We’re a big believer in ongoing commu-
nication to our reps, distributors and retailers,
because when they’re successful, we are, too.”
Dungey said it’s especially important to have
a well-educated staff, one that is available to
answer customers’ questions about a product’s
features and benefits, materials and ingredi-
ents, and source or country of origin.
many stores understand the value in highlighting the u.S.-made and locally made products
that they stock.
“I have an endcap completely devoted to
michigan-made treats that heads up our treat
aisle,” said Henson of Premier Pet Supply.
“Customers love supporting the local
communities and businesses if it’s made easy
and presentable to them,” Henson added. “Our
American-made toys also get the two endcaps
that head up toys. This makes it eye catching
and easy to shop.”
Lam said both muttropolis stores highlight
u.S.-made products to make it easier for cus-
tomers to find them.
ruffDawg offers spinner display racks with
an American flag on top that only takes up two
square feet of selling space, helping pet specialty retailers to maximize display space. h
Pet specialty retailers can highlight made
in the USA products in the store by using
the American flag in displays.
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Guaranteed Indestructible - with an easy
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