Pet food and treat manufacturers rise to the challenge
of sourcing quality meat and ingredients to meet the
demand for made in the USA products.
Pet Product News: Recalls from pet foods made in
other countries have been credited with sparking
stronger demand for pet foods and treats that
are made in the USA. What other factors keep
this trend going strong, and how has this trend
evolved for manufacturers of pet food and treats?
Jim Farrell: Treats that are made and
sourced in the uSA will continue to enjoy
growth. Products with natural ingredients,
naturally preserved and functionality are
staying on trend.
Joe Wallington: uSA sourced and made is
becoming a much more important factor
in consumer buying decisions—not just
due to product quality and recall issues
from some manufacturers that import
their chews and treats. many companies
in the pet treat space do not make their
own products—[they co-manufacture]—
which gives those companies an addition-
al challenge to find uSA suppliers.
In addition to quality and safety
factors, there is a strong patriotic consumer trend supporting products that are
sourced and made in the uSA. The 2017
Pet Treats and Chews in the U.S., 2nd
Edition report from [market research firm]
Packaged Facts showed that consumers
rank “uSA sourced and made” as a top
consideration in their decision criteria for
In addition to our uSA point of dif-
ference, Jones Naturals brands are SQF
certified, the highest quality and safety
standards in the industry, which gives
customers who buy our products peace
of mind knowing this minimizes the
likelihood of any product recalls or other
PPN: How have consumers’ expectations of
pet foods and treats that are made in the USA
Farrell: The humanization of pets has
raised the bar on quality of ingredients
and transparency of sourcing ingredients.
Today’s pet parents research the pet food
offerings in the marketplace to provide a
safe, nutritious diet for their pet.
Wallington: Because consumers are increasingly focused on feeding their pets
n JIM FARRELL, special projects for Tuffy’s Pet Foods, a brand of Perham, minn.-based KLN Family Brands
n JOE WALLINGTON, president and CeO of Jones Naturals in rockford, Ill.