Pet Product News International March 2017 102
“To sell high-end collars, know your customer demographic,” said
Alisha Navarro, owner of 2 Hounds Design in Monroe, N.C. “Know
their style and what is important to them. Stock items that are import-
ant to the customers who come into your store.”
According to Cobb, one of the biggest keys to building stronger
retail sales is making every customer’s shopping experience as easy
“For this reason, retailers should stock the leash and collar aisle
with product lines that communicate key selling points and sizing in-
formation in a clear and direct way,” he said. “Well-packaged brands
also make use of color blocking, which consistently presents each
hangtag and header card in a uniform color.”
Cobb added that retailers can showcase all items within a given
category with header cards of the same size and shape so that the
facings are evenly spaced. He also suggested using life-size dog man-
nequins to highlight color-coordinated leads and collar sets, which en-
ables customers to handle a product and see how it fits for themsel;es.
“It’s also a good idea to let dogs try on sample merchandise so that
pet parents can decide if a product is the right si;e, style and fit for
their pet,” he said.
Educating retailers is crucial to helping increase sales in this category, according to Anita Dungey, president of Auburn Leathercrafters
in Auburn, N. Y.
“We encourage our customers to phone in with any questions
they may have,” she said. “No question is too small. We believe an
informed staff is the front line in building strong store-consumer
Kurgo also offers marketing assistance to retailers in the high-end
collar and leash category.
“We have a new leash and collar merchandising unit available for
free to retailers with a minimum order quantity,” Spater said. “It re-
;ects the popular outdoor styling and holds up to ;; products. ;here
is a header card that can be rotated based on season or offering.”
Giving customers plenty of choices is important when selling this
category, according to Bodell.
“Make sure you have new style offerings each season with hol-iday-, color- and theme-specific designs,; she said. ;;ry a specialty
style that isn’t just functional but stylish and decorative as well.”
“It’s also a good idea to let dogs
try on sample merchandise so
that pet parents can decide if a
product is the right size, style
and fit for their pet.” —Larry Cobb
of The Company of Animals
DREAMTIME CREATIONS offers dog shoes. The miniature versions
of popular sneakers will have dogs walking in style. The shoes come
in a set of four and are available in multiple colors and sizes. Choose
from already blinged-out shoes or opt for plain ones that can be
embellished by the owner.
SWIFT STREAM’S Robo Buddy
can keep an eye on babies, pets
or the home. High-definition
video and photos live stream
from the device to smartphones
and tablets as it monitors things
at the home or office. The Move
Motion feature enables users to
move it forward, backward, right
or left with a press of a button.
Two-way audio communication
allows users to speak and hear,
while infrared vision allows them
to see in poor lighting or the dark.
UP COUNTRY offers the Blue Sails Outdoor Pet Futon in
three sizes. The machine-washable fabric cover unzips for easy
cleaning. Made in the USA, the futons can be used indoors
and outdoors, and they are water and mildew resistant for