to agility and trick training, the
team at the 13-store-strong franchise teaches pet owners how to
train their dogs and offers a full
complement of pet goods and
supplies.
“Zoom Room is a dog agil-
ity training center and canine
social club that offers classes
including puppy training, dog
obedience, tricks training, ther-
apy dog training, and a cus-
tom-designed agility course
that all dogs of any shape and
size can venture on,” said
co-founder Mark Van Wye.
“We train owners to train their
dogs, and to more deeply un-
derstand, communicate and
bond with their pets.”
Jaime Van Wye, co-founder,
is no stranger to the dog train-
ing and agility world. She is
a certified master dog trainer,
a graduate of the North State
K9 Academy and a profession-
al-level member of the Inter-
national Association of Canine
;rofessionals;not to mention a
graduate of U.C. Berkeley with a
degree in philosophy.
“After trying to refer dog
training clients to local agility
classes;and finding that there
were none except one person
out in ;housand Oa;s;she de-
cided to offer her clients some-
thing more,” said Mark, a mar-
keting/branding professional
and business consultant. “That
need gave birth to the concept
for Zoom Room.”
Each Zoom Room pairs
training space with retail space.
The two are joined by a cash
wrap in the center.
The product mix, which includes dog and gift items, ranges from USA-made leashes,
collars and toys to all-natural
treats and premium dog food.
“All the dog products we
carry are trainer approved,”
Mark said.
The Zoom Room founders
also develop their own prod-
ucts, he said, like dog training
gear made to their specifica-
tions, gluten-free dog dough-
nuts, jerky treats made with
beef and ;a;seed, and ;ogger
;ic;ers made with waste prod-
ucts from beer manufacturing.
“We engage heavily in
R&D,” Mark said. “We wish
to provide pet owners with
the very best options available.
At the same time, we strive to
provide our franchisees with a
wide range of differentiating
pet retail products not available
elsewhere.”
OUTSIDE THE BAG
Pussy & Pooch Pethouse and
Pawbar thinks outside the
aisle by offering food outside
the bag. The four-store retailer,
based in Southern California,
promotes its “one-of-a-kind
Pawbar” where pets can sample
an array of nutritious raw-food
meals before buying.
Created and trademarked
by co-owners Janene Zakrajsek
and Rob Gaudio, the Pawbar
is a platform for conversation
about healthful pet nutrition.
In addition to serving meals,
Pussy & Pooch does sampling
and taste-testing with pets and
their owners who are wanting
to “try before they buy” when
switching to a more natural
pet diet.
“The Pawbar provides us
with an opportunity to educate and really show pet owners healthful nutrition options,
and how they can incorporate
healthful foods from their
home into their pets’ meal for
additional nutritional value,”
Zakrajsek said.
The retailer has also added
grooming and pet food delivery
to its lineup of extra services.
“We are always looking at
ways to evolve our business to
best serve Pussy & Pooch customers,” Zakrajsek said. “In
addition to providing a premier
experience to customers, we’ve
added local delivery and curb-side pick-up, as well as expanded our full-service grooming in
both downtown ;os Angeles
and ;ong ;each with additional hours and services including
creative pet styling.”
Booth
#5949
Chemical Free Cooling Technology
30% Lower Surface Temperatures
Check us out at www.coolaid.com
Call 307-231-2103