hind the store and added grooming services.
Three full-time and one part-time groomer provide services
for dogs and cats, as well as nail
clipping for all manner of creatures, from birds to rabbits.
Moreover, in cooperation
with the local shelter, homeless
pets often enjoy a luxurious salon and spa day, seasoned with a
wealth of love and attention from
All Pets Considered groomers
and staff.
“These makeovers have
been life changing for the animals, and they are quickly adopted,” Schwartz said.
COMMUNITY LIFE
“We want to be part of it and to
give back, because the commu-
nity supports us,” Schwartz
said. “There’s not a group in
this town that we don’t work
with or try to work with.”
Adoption days are held
on a frequent basis, and a
wide range of area rescues
and agencies are championed.
However, on-site adoptions
are not permitted.
“We discourage impulse
adoptions,” she said. “If a
rescue has a pre-approved
adopter, they can pick up their
animal at the store. But a po-
tential adopter can’t just walk
through the door, pick out a
pet and leave.”
The store also serves as a
foster facility for cats and kit-
tens in conjunction with local
rescue organizations. Cats
awaiting forever homes are
featured on the store’s web-
site and social media accounts.
Potential families get acquaint-
ed in the store’s community
room, which opened in 2014.
During bi-monthly Round
Up programs that raise funds
for pet-related causes, customers donate change from
their purchase, earmarked for
selected recipients in need of
fence builds, pet food pantry
stores and emergency veterinary bill funds.
“We usually raise between
$350 to $750 per month,” she
said.
Pet food drives also are
fundamental to a spirit of community. The store’s Valentine’s
Day Share the Love adoption
event and food drive collaborates with food manufacturers
to allocate 20 percent of food
sales to regional rescues and
shelters.
“We also work with the
American Heart Association
and organize a pet parade for
their walk every year,” Schwartz
said. “Customers purchase
‘hearts’ for our Heart Walk team
as part of the fundraiser.”
To aid homeless pets, All Pets
Considered teams with local tele-
vision and radio. A “Pet of the
Week” radio segment endorses
various rescue organizations
by spotlighting an individual
animal each week. Since 2009,
All Pets Considered has part-
nered with a local CBS affiliate
to sponsor “2 to the Rescue,” a
weekday spot highlighting pets
available for adoption, as well as
a bi-annual, one-hour adoption
broadcast.
Additionally, in an effort to el-
evate myriad pet issues, All Pets
Considered launched its own
television and radio commercials
in 2015.
“These commercials are de-
signed to emphasize issues that
our customers may not connect
with diet,” she said. “The ads
have forged a stronger loyalty
from existing customers.”
Educational seminars held
regularly in the store’s communi-
ty room include pet CP; certifi-
cation, a workshop featuring pet
essential oils and a Raw Night
seminar presented by Answers
Pet Food.
Social media, which keeps the
community apprised of events
and new products, includes In-
stagram and an active Facebook
page with almost 6,000 follow-
ers. Email shares new product
and educational information,
and news of adoption events and
fundraising activities.
“Our store was founded on
the idea of serving the local animal welfare community through
networking and encouraging the
public to adopt from the shelter and rescue organizations,”
Schwartz said.
superzoo.org
JULY 25-27, 2017
CONFERENCE JULY 24-26
Mandalay Bay, Las Vegas, NV, USA
WE’RE BETTER TOGETHER
Register Today! > superzoo.org
Sourcing the hottest products and services in the pet retail industry
relies on building super-strong bonds with manufacturers and
suppliers. SuperZoo empowers attendees to connect with key
exhibitors, scout specialty trends and score blockbuster deals on all the
accessories, toys, treats and supplements your customers are seeking.
