PPN: What challengesarefacingtheprofessionalgroomingmarketplace?
NICOLOSI: As far as our types of products go—topical skin care, shampoos,
sprays, etc.—we see a lot of competition from new manufacturers starting up.
But we are in our 53rd year of business, and our customers, old and new, trust
us and our abilities.
DIAL: From a shampoo point of view, there are many. Many consumers get overwhelmed by the selection and end up purchasing an old standby. Education
about products at point-of-sale is crucial in the decision-making process, but the
challenge is finding the space to do it.
MOUSER: One of the challenges for a groomer is as simple as choosing the right
tool. Doing your homework is very important. If you know someone with a
tool you might like, ask to borrow it and take a test run. It’s important to find
high-quality tools with a low physical impact on the groomer.
SLAVEN: Merging the service retail mindset with the grooming business can
be an extraordinary opportunity if handled with the customer experience at
BAILEY: There are some really good supplies out there that are limited, and I
don’t know why. Maybe production? There are a lot of new items out there that
are good, and it’s hard to keep up. You have to go to industry trade shows to find
out what’s really new out there, unless you’re really digging in and researching.
Also, finding the right groomers to help build our business; there just are not
enough groomers to go around. It’s hard to find a really good, experienced,
gentle-handling groomer with a good work ethic.
BICKLEY: While the internet is slowly putting me out of business on the pet supply side, grooming will survive. There’s plenty of business for them.
PPN: Manufacturers, wheredoyoulookfornewideas?
MOUSER: I like to watch what’s trending in the professional barber and beauty
industry—most pet trends follow human trends. For example, vivid hair color
and creative barber cuts have been popular lately, and I’ve seen creative grooms
online and at trade shows all [last] year. Different cultures bring different flare to
the grooming world, so I also follow a lot of overseas groomers for inspiration.
NICOLOSI: We listen to our customers about what they are looking for or are
being asked for. When an idea or trend starts for overall health care, skin care
or hair care in people products, the next place it shows up is in the pet industry.
PPN: What are groomers’ top requests and demands in professional supplies, tools
DIAL: The cost of supplies can be an important issue.
BICKLEY: I would like scissors that never need to be adjusted, even if you drop
them on the floor! Actually, I am happy with my 20-year-old dryers; I maintain
most of my equipment myself, and I’d rather stick with the stuff I have already
paid for than start spending my money on fancy new stuff.
SLAVEN: Product knowledge is most requested by groomers—education and
NICOLOSI: They look for spa-type products; something they can advertise as an
extra, charge a little more for and provide an overall “experience” for the pet.
GALLO: Versatility is key. Versatility in power, blade speeds, blade options,
accessories and even colors is becoming critical to the grooming tool purchase
BAILEY: We want something that helps us work more quickly and effectively
along with safety. Time is money in the pet grooming industry.
BICKLEY: It’s very important. Everyone wants to buy American—it means a lot.
NICOLOSI: We only source our raw materials for ingredients from the U.S. Also,
all of our packaging components are sourced domestically. That is what most
people want to see.
GALLO: This has always been a subject that is close to our hearts at Andis. As an
American manufacturer for more than 95 years, Andis believes whole-heartedly
that our best products are those that we make right here in the United States. We
know every groomer wants a high-quality tool that will be durable and efficient,
and we’re proud to make that product for them here in America.
PPN: What doyouseeorhopetoseeinthefutureforprofessionalgrooming?
NICOLOSI: More growth. People will always have a need for groomers and their
services, so we all need to stay current with what people want for themselves
and their pets.
BAILEY: I’d like to see groomers ensure they’re using the right tables and keeping
them at the right height. Whatever it takes to groom ergonomically and safely so
you don’t wear your body out.
SLAVEN: Continued growth for the professional grooming industry, as more and
more pet parents want to keep their pets healthy and happy.
SKOUT’S HONOR presents its Probiotic Skin Care products for pets. The line is available in three fragrances (honeysuckle, lavender and unscented) and includes: Probiotic Pet Shampoo, designed to gently
clean the skin and coat; Probiotic Pet Conditioner, which hydrates and moisturizes the coat, leaving fur
silky and smooth; Probiotic Pet Shampoo & Conditioner, a two-in-one that gently cleans and moisturizes
with a hydrating formula, leaving the coat silky and smooth; Daily-use Probiotic Pet Detangler, which hydrates and softens for a more brush-able, tangle-free coat; and Daily-use Probiotic Pet Deodorizer, which
is designed to hydrate and deodorize the skin and coat for a fresher, softer, better-smelling pet in between
added the Comb
Pro14 Large to its
Eazee by Foolee
line of grooming
tools. The accessory
has long, stainless steel pins
that penetrate and separate thick,
matted fur. Plus, its rounded tips won’t
irritate sensitive skin. The product is designed
to make everyday grooming safer, gentler, easier and
more effective for both dog and cat owners. It fits the
universal handle of the Eazee deshedding tool. eazee.pet
QUADRUPED PET CARE
Cologne. The cologne
features a light floral scent
with citrus and musk
undertones. It is available
in an 8-oz. spray bottle.
SWEES AMERICA has added the Intense Massage Brush PRO
to its Eazee by Foolee line of grooming tools. It features ingenious
flexible “fingers” that are great for deep massages, stimulating
blood circulation and toning up skin. The product is designed to
make everyday grooming safer, gentler, easier and more effective
for both dog and cat owners. It fits the universal handle of the
Eazee deshedding tool. eazee.pet