The Pet Leadership Council
was formed in 2013 with the
mission to promote and cele-
brate responsible pet owner-
ship; protect the rights of pet
owners; ensure a sustainable supply of pets; foster indus-
try commitment to animal care and breeding standards;
and support well-founded and meaningful regulatory
and legislative initiatives regarding household pets.
As a unifying, proactive voice for the industry, the PLC
members represent manufacturers, distributors, retailers,
veterinarians and breeders—all of whom passionately and
enthusiastically serve the cause of pet ownership and seek
to improve the quality of life for pets and owners alike.
By engaging collective resources, the PLC tackles cur-
rent issues including responsible breeding and ownership
of all pet types, creating higher breeding standards, as-
sisting in disaster relief efforts, conducting pet popula-
tion assessments, economic impact studies and consumer
research, and increasing the availability of pet-friendly
housing, while also identifying and addressing future in-
a new organization dedicated to gathering, funding and
sharing the scientific research that demonstrates the positive health impacts of animals on people. Since its inception, HABRI has served as a rallying point for a growing
assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health
organizations, all with the common goal of scientifically
validating that pets are good for human health.
PET INDUSTRY JOINT ADVISORY COUNCIL
HABRI is the one-stop resource for scientific research and information on the human-animal bond and
has developed the most comprehensive online repository with more than 28,000 entries and growing. The
foundation has also awarded $2 million in grants for
new research showing the
health benefits of pets.
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APPA has long been a supporter of PIJAC to help the organization in its important function of monitoring live-an-imal issues. Understanding the critical nature of legislation affecting pets, APPA also lends support through its
Washington, D.C.-based law firm Dentons US LLP, in addition to its government affairs department, which monitors product legislation.
PETS ADD LIFE
APPA’s PAL program was
started in 2002 as a public
service announcement effort
and has since grown into an
award-winning, highly impactful social media campaign
garnering hundreds of thousands of followers, millions of
impressions, and has become
one of the leading voices for
promoting pet adoption and
responsible pet ownership.
Through You Tube, Facebook,
Twitter and Instagram, active and engaged PAL fans
and followers are able to help
spread our message to millions of their peers.
Most recently, PAL has focused its energy on reaching
the newest generation of pet
owners, millennials, by rebranding the campaign and
creating new content to appeal
to the unique demographic.
PET CARE TRUST
APPA has long been a sponsor
of the Pet Care Trust, whose
mission is to promote public
understanding of the joys and
benefits of pets through education, support and interaction,
primarily through the Pets in
the Classroom grant program.
To date, Pets in the Classroom has issued more than
56,600 grants to teachers, and
nearly 2 million children have
experienced the joys and benefits of pet care since the program’s inception.
With a goal of introducing
5 million children in 100,000
classrooms to pets and the
benefits they provide, the Pet
Care Trust is hoping to help
teachers impact future generations of pet owners through
its grant program.
PET LEADERSHIP COUNCIL