It’s your time to shine! Pet Product News is calling on pet specialty retail- ers, groomers and service providers to
apply for our annual Retailer of the Year
Awards, which aim to showcase the best
of the best in the industry.
In an increasingly competitive marketplace, independent pet retailers must
find innovative ways to differentiate their brands. Pet Product News wants to honor
businesses in the industry
that have found ways to
survive and thrive in their
We’re looking to rec-
ognize outstanding pet
stores—single stores, multiple stores, spe-
cialty stores, boutiques and pet service
establishments—in numerous categories.
What innovative business, sales or man-
agement techniques do you use to bolster
business? What brings your customers
coming back to your store on a regular
basis? What about your store embodies
the independent spirit? What have you
done in the past year to more effec-
tively compete in your market? Tell
us how you promote pet welfare
and well-being, the human-ani-
mal bond, services offered, com-
munity involvement, consumer
education efforts, as well as other
promotional and marketing efforts,
employment training and retention, bril-
liant merchandising strategies and more.
Share why your store(s) are special.
Download the submission form online at
petproductnews.com, and mail or email it
along with supplemental material of your
choice—photos, media mentions, community commendations and business awards.
Retailers can submit their applications
electronically at roty.petproductnews.
com. The deadline is April 2, 2018.
Pet Product News will announce the
winner, along with 11 category winners,
at this year’s SuperZoo trade show in Las
Vegas in June.
Pet Product News’ 2018-2019
Retailer of the Year Nominations
Tell us why your store has what it takes to be ranked among the best of the best
for a chance to win Pet Product News’ Retailer of the Year competition!
The deadline to enter
is April 2, 2018
TO SUBMIT YOUR
Pet Product News
Retailer of the Year
333 Seventh Ave., 11th Floor
New York, NY 10001
with “ROTY Submission”
in the subject line
212-979-4800 with questions
PPN LLC RESERVES THE RIGH T TO DISQUALIFY
PARTICIPAN TS AT ITS DISCRE TION BASED ON AN Y
CRITERIA. ENTRIES CANNOT BE RE TURNED.
all themed,” Brown says. “For example, we have
a Frozen suite, a Minion’s room and a Ninja Turtle space”—all inspired by popular contemporary animated films.
Pampered pooches itching for a spa day
needn’t worry about expensive or surprise add-ons. Grooming services are all-inclusive, providing bath, conditioning, and other skin and coat-health promoting necessities.
“There’s not an upcharge for this or that type
of treatment,” Brown says. “Our groomers put
their hands on a dog, and they know if there is a
skin issue or a bump that wasn’t there before.”
Brown says the busy grooming salon stays
that way primarily due to groomer experience.
“Our grooming manager is exceptionally talented, has been with us for eight years, and trains
all of our groomers,” she says. “I definitely believe we are so busy because of their reputation.”
Due to this notoriety, area veterinarians often recommend clients to The Yuppy Puppy for
EMBRACING THE HOMELESS,
The business tends to the welfare of homeless
animals and the organizations that care for them
through adoption days, various fundraising efforts and adoption channels.
The annual Puppy Bowl, held in February,
is an enormously popular adoption event that
not only raises awareness and funds for the Spokane Humane Society, but also places young,
tail-wagging athletes into forever homes. The
event takes place in the day care area and has
grown to the point that spectators number in the
“This past Puppy Bowl was our 10th year,”
Brown says. “It’s our biggest fundraising push.”
Adoptable puppies arrive from the Spokane
Humane Society and don colorful bandanas to
identify teammates. Canine youngsters romp,
play, score touchdowns and melt hearts on a
dog-sized football field. A “victory dance” re-
sults when four-legged participants head home
with a new family.
“Hundreds of people come to watch the Pup-
py Bowl,” she says. “They might not all be look-
ing for a puppy to adopt, but they want to watch
the action and support the humane society.”
Spokane Humane Society representatives are
on hand to provide information, and pet food
sponsors are present to discuss nutrition.
“Every adopted puppy goes home with a bag
of puppy food, and a coupon for a free bag, provided by our sponsors,” Brown says.
However, concern and support for homeless
pets takes place year-round, and includes a dedicated boarding suite, where all revenue earned
from overnight guests is earmarked for the humane society. Further, an average of $2,500 per
month in pet foods are donated to the Spokane
“It’s part of our buy-back program,” Brown
says. “If someone returns a food for any reason,
or if we have out-of-date foods, they become a
donation. We work with all of our manufactur-
ers in this program.”
Smaller rescues and shelters are not forgot-
ten. For example, during the holidays, a gifting
tree supported local animal rescue Murci’s Mis-
sion by collecting food, cash and necessities.
“We hold fundraisers throughout the year
to support the smaller rescue organizations,”
Community involvement also includes nonanimal activities.
“We were involved in a huge fundraiser for
cystic fibrosis last summer,” she says. “For us,
it’s just a big circle of family.”
Pet foods at all price
points—and in all
forms, including raw,
freeze-dried, dehydrated, kibble and
at The Yuppy Puppy.
YEAR of the