SHOWING AMERICAN PRIDE
Nichole Nonini, marketing director
for Plato Pet Treats in Fresno, Calif.,
said that an effective display—one
that shoppers can get excited
about—begins with a retailer’s
enthusiasm for the category.
“Consumers pick up on
the importance of [retailers’]
recommendations,” Nonini said.
“Made in the USA signage paired
with American-themed props allow
the customer to instantly connect
a product as being made here
in the U.S. High-traffic endcaps,
front-window displays or counters
with USA-made brands are
great placement opportunities to
NYC Pet dedicates entire aisles
in its stores to made in the USA
products, reported Alina Marsch,
operations director for the Brooklyn,
N. Y.-based business.
“It draws attention to the
product category and shows the
recognition it deserves,” she said.
Marsch said that since creating
more aisles and window displays
with a made in the USA theme, NYC
Pet has received positive feedback
and increased interest in the
While displays can generate some excitement, Denise Strong, co-owner of Pawz On Main in Cottonwood, Ariz.,
said that at the end of the day, nothing beats a one-on-one conversation with customers about why the made in
the USA designation is important.
“You can hang signage everywhere, but it’s those conversations that really make a difference,” she said.
“Spend time with your customers and educate them on why buying foods that are made and sourced in the USA is
important. I emphasize that last part because I find a lot of my customers aren’t aware that just because a food is
To draw attention to the made in the USA product category,
NYC Pet in Brooklyn, N. Y., dedicates an entire aisle to
products bearing the American flag.
BALL I N D
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superzoo booth 1112
global pet expo booth
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