FORMULAS TO WATCH
Plato Pet Treats in Fresno, Calif., is adding a formula to one of its
top-selling treat lines. Because vegetables are an important part of a
dog’s diet, the company has partnered with local farms to source fresh
pumpkin, sweet potato and carrots for its Veggie Thinkers formula, the
manufacturer reported. The product will launch at Global Pet Expo in
Orlando, Fla., this month in an 8-ounce and single-serving size.
Caru Pet Food in Vero Beach, Fla., recently added two flavors to its
Daily Dish Stews for dogs: Turkey and Turkey with Wild Salmon.
This month, Annamaet Petfoods will introduce Annamaet Ohana
at Global Pet Expo. Annamaet Ohana is a grain-free puppy food that is
Marine Stewardship Council certified. It is fortified with a stable and
sustainable source of DHA. In addition, Ohana has marigold extract as a
source of lutein, which is known to support the canine immune system,
said Robert L. Downey, president and CEO of the Telford, Pa.-based
Annamaet will also debut Re-juvenate at Global Pet Expo. It is a grain-free senior formula that will contain turmeric, said to be one of the most
potent natural anti-inflammatories available, Downey noted.
This year, New York-based Purpose Pet Food, which launched last
summer, will add two more dog food formulas, two treat flavors, and a
food formula for cats to its product assortment.
How is your store offering value to customers
with the made in the USA food trend?
“It helps us to build trust with our customers. They are
scared of purchasing a food that could be harmful in some
way. But by educating them on the foods that we carry,
we can build their trust and guide them in making the best
choice for their pet.”—DAVIDJAMES, ownerof Pioneer
Pet Feed & Supply in Seattle
“The biggest selling point for buying food here [at Pawz on Main] is the
fact that I have already done the legwork for my customers. I’ve already
weeded out the poor choices. So it’s really simplified the process of
their buying experience. When pet food gets recalled, it’s not huge news
like it is for human food—and that’s scary. They’d rather shop here and
know what they’re buying is safe.”—DENISE STRONG, co-owner of
Pawz On Main in Cottonwood, Ariz.
“It’s easily observable that our customers want
to buy from companies that they can trust. It is
important to provide background on the manufacturers that we carry and promote, pointing out why we,
as a store, have confidence in them. We have also
found it helpful, to satisfy our consumers’ interest,
to point out which companies are family owned. This
particular information [is] valuable because it resonates with the customer, evoking additional trust and
confidence.”—ALINA MARSCH, operations director
for NYC Pet in Brooklyn, N.Y.