BOOST IMPULSE SALES
Employee understanding of cat behavior is key to marketing cat toys, said Errin West, co-owner of The Cat
Connection in Dallas.
That knowledge, when combined with excitement and familiarity with play products in general, adds to higher
sales and a well-performing cat aisle, said Chris Gardner, owner of Los Angeles-based With A Purpose Products,
maker of the Kung Fu Kitty brand.
Presentation is another important factor, Gardner said.
“We prefer a wall display, creating a spread of products that has an impact and is easy for a consumer to shop,”
he said. “Of course, every store space is different and can be limited. For this reason, we are actively working on
new and creative displays that can help the retailer show [our] product in any store format.”
ANIMAL NUTRITIONAL PRODUCTS presents UroMAXX
for cats and dogs. The product is designed to help
treat cystitis, chronic UTIs, acute UTIs, E.coli, hematuria, struvite crystals, urinating out of the litterbox, and
a host of other problems associated with urinary tract,
kidney or bladder issues. It helps encourage the release
of fluids and strengthens the urinary tract, the company
states. It is designed to have no contra-indications for
animals being treated for other illnesses or on specialty
foods and other drugs. The product is made in the USA.
Presenting a cohesive section of cat toys is essential, said Allie Hackett, cat product development manager for
R2P Pet in Pleasanton, Calif. Further, categorizing by type of play will assist customers in toy selection, she said.
Because cat toys are typically impulse buys, retailers should ensure that the cat toy section is organized and
appealing, Hackett said.
“Displays that are easy to shop make a big difference,” she said. “Most pet owners are not planning to purchase
Chenille Chasers from
Endcaps and promotions in easy-to-see and accessible areas of the store also have an impact, manufacturers
“Retailers, on the whole, are doing a great job of merchandising cat toys,” said Jim Boelke, president of Cat
Dancer Products, in Neenah, Wis. “Pet and product knowledge is the one huge ace in the hole that retailers have
over their online counterparts.”
Cat Dancer_PPN_03.18_ol.pdf 1 1/23/18 5:49 PM
Spot feature silky-soft
with satiny ribbons
to offer multitex-turedfun. Rattle
sounds and feathers make
the toys irresistible, the company
states. There are three styles to choose from: mouse, ball with
feathers or oval roller with feathers. Cats will love to bite, pounce, bat
and swing these toys all over, the company adds. ethicalpet.com
CAT DANCER PRODUCTS presents the Cat Dancer Deluxe. It contains the
Original Cat Dancer and a paw-shaped piece to hold the toy on a wall. Cats can
play while owners are away. The included Command Strips will not mar the