ZippyPaws Plays to Its Strengths
Jennifer Cao, vice president and co-founder of ZippyPaws, explains how the Chino, Calif.-
based company is using its core expertise to expand into new product categories and why the
manufacturer’s products can help pet retailers score big in the dog toy category.
Jennifer Cao, vice president and
co-founder of ZippyPaws
Tell us about your product portfolio and latest
products. What distinguishes these products
from similar ones on the market?
ZippyPaws’ mission is to create products for the modern
dog and dog owner, which is why it is our priority to design toys that are trendy and have personality. With all of
our products, we strive to create toys that would appeal to
both the dog and the dog owner, hoping to encourage dog
owners to spend more quality time interacting and bonding with their beloved pets. In addition, ZippyPaws designs and creates innovative squeakers. ZippyPaws currently has three unique squeakers: the Jiggler squeaker,
the Crescent squeaker and the Cuddlerz squeaker. Each
one makes noise differently, which creates more ways to
play and enjoy.
As more and more dog owners see their dogs as part
of the family, there is an increased demand for toys that
foster emotional, social and cognitive growth. ZippyPaws
offers toys that engage dogs differently. For example, ZippyPaws’ Jigglerz squeak when pressed or shaken from
side to side. Dogs that love to shake their toys will love
the noise! ZippyPaws also offers more durable products
for pet parents who want toys that last longer, such as our
Z-Stitch Grunterz, which feature mesh-lined fabric and
strong, reinforced border webbing.
Plush toys fulfill dogs’ need to release energy and in-
teract with their owners. With instincts passed down from
their wild ancestors, dogs are natural hunters. Plush toys
allow them to enjoy the excitement of the “chase” while
giving a soft mouth-feel, which is different from the expe-
rience of playing with other toys such as rubber or latex.
We also incorporate different squeakers and fabrics into
plush toys, encouraging dogs to play in various ways: by
squeaking, tugging, burrowing and shaking.
We’ve recently launched a line of interactive food
burrows, which has been a huge hit with our customers.
Playing off of the hugely popular and growing food market, we’ve designed our interactive hide-and-seek burrow
toys to take a sweet and tasty twist! From brunch favorites
like waffles and pancakes to the savory bucket of fried
chicken, dogs will enjoy hours of fun trying to dig out the
three delectable morsels from these burrows. With colorful options and a wide variety of eye-catching details, you
can be sure that these will sell like, well, hotcakes!
We’re also excited to now offer a very new and different category of collars and leashes, our Legacy and Vivid designer leather collections. These high-quality collars
and leashes are made with premium leather, rose-gold
accents and chic ZippyPaws charms.
Another addition is our impossibly soft and very
cuddly Cheeky Chumz. These four fun characters each
contain squeakers that make their own unique animal
sounds. We’re proud to be known as a company that continually produces new and unique toys and accessories.