Registration for SuperZoo 2017 Opens
Pet Industry Spending Hits All-Time High
SuperZoo—the pet retail trade exposition and conference pro- duced by World Pet Association (WPA)—has opened regis- tration for the 2017 show, which will be held at the Mandalay
Bay Convention Center in Las Vegas, July 25 to 27, with conference sessions running July 24 to 26.
After adding 85,000 square feet of exhibit space in 2016, Super;oo will reconfigure its exhibit hall for ;;;; so aisles run perpendicular, making them shorter and easier for attendees to navigate. The change will also add roughly 100 10-by-10-foot booth
Country music star Trace Adkins will perform at the House of
Blues on July 26, bringing his trademark, high-energy stage show
for a rip-roaring evening stacked with his numerous hits. Adkins’
distinctive baritone has sold more than 10 million albums, charting more than 20 singles on the Billboard country music charts.
“Each year, we look for ways to evolve SuperZoo to continu-
ally meet the needs of pet industry professionals from across the spectrum—all the way from suppliers to consum-
er-facing businesses,” said Doug Poindexter, president of WPA. “With the quality, depth and growth we have seen
year after year, we look forward to 2017 being another record-breaking year for SuperZoo.”
In 2016, SuperZoo staged its largest show to date with a more than four percent increase in attendees and eight
percent increase in companies attending over 2015. The 2016 event also boasted the most exhibitors of any similar
event, with nearly 1,200 participating, according to show organizers.
As participation continues to grow, and in an effort to streamline the registration process, WPA has implemented a
new system whereby ;ualified buyers who have registered for Super;oo in the past will be able to use a personali;ed
form prepopulated with their past registration information to register. Those who have not registered previously will
be asked to supply business information to ensure they are ;ualified.
“The quality of buyers is extremely important to our exhibitors,” Poindexter said. “And at the same time, we want
to make sure that ;ualified buyers are able to register more easily and efficiently through a prepopulated form. These
improvements to our registration system will help SuperZoo remain a popular and important event for all segments of
the pet industry.”
Super;oo’s theme for ;;;;;;;etter Together;;re;ects the inclusive nature of an event that welcomes everyone
from independent retailers to groomers to international and corporate buyers. Beyond the premier assortment of new pet
products in North America, SuperZoo will continue to feature a selection of products from abroad, including Australia,
New Zealand, China and Brazil.
In addition to the trade show ;oor, Super;oo offers attendees more than ;; education sessions covering a wide variety of topics including: staff training, human resources, leadership, social media, and customer service and marketing,
among others. Grooming and service industry sessions are geared toward building your business, and animal wellness
sessions focus on small animal care in stores and best practices for birds and reptiles. To register, visit superzoo.org
Overall spending in the pet industry has surpassed previous spending by more than $6 billion, ac- cording to the American Pet Products Association
(APPA). Pet industry spending for 2016 came in at a
record high of $66.75 billion, up from $60.28 billion in
2015, or a 10.7 percent growth. APPA’s annual comprehensive industry figures report covers pet spending in
the following market categories: food, supplies/over-the-counter medications, veterinary care, live animal
purchases and other services.
Bob Vetere, APPA president and CEO, presented
the findings during ;lobal Pet ;xpo, which was held
March 22 to 24 in Orlando, Fla.
;;hile this shows a significant increase over last year,
it is more re;ective of an ad;ustment in data reporting than
actual growth,” Vetere said. “Actual growth when compared to previous reporting methods is closer to four percent. We do still expect growth in the category, although
the growth percentage will level out again as we continue
to access updated analytics from the same data report.”
A noticeable increase in pet food spending of 22. 6
percent in 2016 is primarily due to APPA accounting for
new data from the U.S. Bureau of Labor Statistics, which
indicated previous spending figures released might have
been too conservative. With $28.23 billion spent, the increase in this category now accurately re;ects the steady
growth the pet food industry has experienced all along,
according to APPA. Interest in high-end, premium pet
food and treats continues to be a key driver for increased
spending in the pet food category.
Veterinary care spending remains the second source
of spending in the pet industry at $15.95 billion. While
routine veterinary visits have not necessarily increased,
new advances in health care and services available might
be contributing to the 3. 4 percent growth. Additionally,
there is growing research on the human health benefits
of pets and research from the Human-Animal Bond Re-
search Institute shows that the more pet owners become
aware of the health benefits of their pets, the more likely
they are to take care of them, APPA noted.
The third-highest source of spending is in supplies
and over-the-counter medications. Up three percent from
2015, $14.71 billion was spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water
bowls, and other accessories. Live animal purchases continue to decrease for the third year in a row, down 0.9
percent to $2.1 billion in 2016.
Other services such as grooming, boarding, walking,
training, pet sitting, yard services and more saw significant growth from 2015, second only to pet food category growth. While spending on pet services is behind the
next-closest spending segment by nearly $9 billion, category growth for the past few years is something to take
note of. It is even estimated to grow another six percent
in 2017—higher than the expected growth percentage for
any other spending segment.
;;ow that millennials have officially taken the reins
as the primary demographic of pet owners, they stand to
further develop the humanization of pets trend,” Vetere
said. “We’ve been anxious to see how this new group of
pet owners will affect the industry, and now that they’re
here and the industry spending is higher than ever, it’s a
promising sign that our country’s pets are in good hands.”
CHUCK & DON’S PURCHASES E-COMMERCE PLATFORM
Chuck & Don’s, a retail pet chain with stores in Minnesota, Colorado and Wisconsin, has acquired Fetch, an
e-commerce platform that has provided home delivery
of pet food and supplies throughout the Minneapolis
metro area since 2006.
Chuck & Don’s customers will now be able to make
purchases online and have those items delivered to their
Since its inception in 1990, Chuck & Don’s has continued to grow throughout the Midwest—and beyond.
With the company’s vision of becoming the local destination pet supply store with a wide selection of products and competitive pricing, the acquisition of Fetch is
the next step for Chuck & Don’s to become the leading
pet supplier in the region, said company officials.
“We always strive to provide the best possible experience to our customers,” said Bob Hartzell, CEO and
president of Chuck & Don’s. “Being able to provide
e-commerce through Fetch perfectly suits our vision of
providing quality and convenience to our customers.”
Chuck & Don’s will launch the e-commerce platform
in 2017, and the service area will include the company’s
Minnesota and Wisconsin locations. The service will
likely expand to the Colorado market in mid-2017.