Pet ownership, in general, is up, report- ed the American Pet Products Asso- ciation (APPA). According to APPA’s
2017-2018 National Pet Owners Survey, 68
percent of American households now own
a pet, accounting for 84. 6 million pet-own-
ing households, up from 79. 7 million
pet-owning households in 2015.
Bob Vetere, president and CEO of the
APPA, shared additional findings from
the organization’s survey at Global Pet
Expo in Orlando, Fla., in March.
The survey shows a new generation
of pet owners contributing to the growth
of pet ownership. Gen Y/millennial pet
ownership has officially surpassed baby
boomer ownership by three percentage
points to now account for 35 percent of
all pet owners.
“Millennials may be the largest gener-
ation segment of pet owners in general,
but they also account for more than half
of reptile, small animal and saltwater fish
owners,” Vetere said. “This is a very pas-
sionate, active and connected group, and
it’s been very exciting to see the ways in
which our industry is working to meet the
demands of this powerful demographic.”
Data from the 2017-2018 National Pet
Owners Survey also reveals insight into
how pet owners feel about their pets.
Some of the key personal statements
; ;; percent of owners believe pets are a
good source of affection
; ;; percent agree that interacting with a
pet can help them relax
; ;; percent are aware that owning a pet
can be beneficial to their own health
; ;; percent feel unconditional love for
; ;; percent feel that buying a pet product
made in the USA is important to them
New questions in the 2017-2018 sur-
vey provided further insight then was
previously available, such as more data
and trends in pet food and treats; data
on raw and freeze-dried dog and cat
food, limited-ingredient dog and cat
food, grain-free and gluten-free dog
and cat treats, and grass treats for cats;
and trends in calming products for pets,
technology products, interactive feeders,
pet doors with microchip sensors and
The 600-plus-page survey is the industry’s most comprehensive resource
providing insight into demographics,
buying habits and other traits of owners
of dogs, cats, fish, birds, reptiles, small
animals and horses and is provided to
APPA members as a member benefit,
according to APPA.
Millennial Pet Ownership Surpasses Baby Boomer Ownership
PETSMART LAUNCHES ITS
In celebration of its 30th anniversary, PetSmart has launched its
Buy a Bag, Give a Meal program,
where for every bag of dog or cat
food purchased online and at all
its stores across the U.S., Canada
and Puerto Rico, the retailer will
donate a meal to a pet in need
served by pet shelters, animal
welfare organizations and food
banks. PetSmart reported it expects to contribute more than 60
million meals under this philanthropic program—its biggest
philanthropic campaign in its 30-
year history. The program will
run through Dec. 31.
PetSmart’s Buy a Bag, Give a
Meal program includes all brands
and sizes of dog and cat food
bags purchased at the 1,500-plus
PetSmart stores, as well as online
at petsmart.com and petsmart.
ca. Nonprofit partner PetSmart
Charities plans to collaborate
with national nonprofits to help
effectively distribute the pet food
directly to pets in need.
“At PetSmart, we love pets
and we believe they make us
better people,” said Eran Cohen,
chief customer experience officer
for the retail chain, headquar-
tered in Phoenix. “To celebrate
our 30 years of continued com-
mitment to helping pets in need
every day and as a trusted part-
ner to pet parents everywhere,
we want to celebrate by giving
back even more. Throughout
2017, every time pet parents purchase any bag of dog or cat food
in our stores or online, they can
rest assured they are also helping
feed pets in need.”
WAG N’ WASH EXPANDS
Wag N’ Wash Natural Food &
Bakery, a full-line specialty pet
retail and grooming destination
for dogs and cats, has opened its
first store in Seattle.
Company plans call for having as many as 15 stores in the
area. Owners Bill Wolfe and Andrew Held have committed to
opening two additional locations.
The stores will be developed over
the next three to five years. ;ther
targeted neighborhoods include
West Seattle and Greenwood.
“Seattle is widely regarded as
one of the best cities in the U.S.
for pet lovers, so we couldn’t
be more excited about bringing
Wag N’ Wash to the community,” Wolfe said. “Instead of going
to multiple shops to buy pet food
and grooming service for your
furry friend, Wag N’ Wash provides ease and convenience by
having it all under one roof.
“We love Queen Anne, and
we can’t wait to bring Wag N’
Wash to the area. We see Wag
N’ Wash as an opportunity not
only to connect with our friends
and neighbors on a daily basis at
the store, but also to connect with
our local humane society and
other various rescue associations
through joint marketing and
adoption events,” added Wolfe.
THE GREEN PET SHOP SETTLES
PATENT INFRINGEMENT LAWSUIT
The Green Pet Shop has settled
its patent infringement lawsuit against a competitor, Mon-treal-based Maze Innovations
Inc., said company officials.
The Green Pet Shop sued Maze
in federal court in Chicago for
breach of its two patents covering a unique cooling pad invention, United States Patent Nos.
8,720,218 and 9,226,474.
According to the company,
a settlement followed soon after
the federal court issued a decision interpreting the meaning
of The Green Pet Shop’s patents.
As part of the settlement, Maze
agreed to the entry by the court
of a judgment against it.
The judgment and settlement
agreement provided that: Maze
had infringed on The Green Pet
Shop’s patents, The Green Pet
Shop’s patents are valid and enforceable, and Maze will transfer
all of its cooling pad assets to The
Green Pet Shop.
“I am thrilled with the federal
court’s decision as to the meaning of our patent and with the
terms of our judgment against
Maze,” said Larry Wright, president and owner of The Green
Pet Shop, based in ;eerfield, Ill.
“The Green Pet Shop will continue to supply its customers with
one-of-a-kind cooling pads and
will assume full responsibility
for the care of Maze’s former
While online sales of pet products still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace, according to U.S. Pet Market Outlook,
2016-2017, a report by market research firm Packaged Facts.
In the report, Packaged Facts estimates that internet sales account for approximately four percent of the $45 billion U.S. market
for pet products in 2015—around $1.9 billion at retail. Internet sales
of pet products are forecast to grow between 10 percent and 15
percent annually through 2018, thus outpacing overall pet product
retail sales growth.
According to a Packaged Facts 2016 National Pet Owner Survey, 46
percent of pet owners buy pet products online, up from 41 percent in
2015 and 33 percent in 2014. The survey revealed not only a tendency
to purchase online, but also an increasing tendency to do so.
“The frequency with which pet shoppers are buying online is to
be expected given the increasing amount of choice, both in stores to
choose from and plethora of products,” said David Sprinkle, research
director at Packaged Facts. “In addition, retailers seem to have better
figured out how to sell bulky pet items online, at a discount, while
still turning a profit.;
Report: Nearly Half
of Pet Owners Buy Pet