Spoiled for Choice
Stocking a variety of dog and cat food options and understanding the
benefits of each type of diet is essential for boosting customer loyalty.
PRODUCT MERCHANDISER FOCUS
kibble, raw, dehydrated
and a myriad of
the choices are
BY HILARY DANINHIRSCH
Pet food is, without a doubt, the primary reason consumers visit heir favorite pet supply shops. Between canned, kibble, raw, dehydrated and a myriad of protein combinations, the choices
are seemingly endless.
Manufacturers have launched a variety of options lately, allowing
consumers to choose from a wide range of food types. St. Louis-based
Whitebridge Pet Brands, maker of Cloud Star and TikiPets brands,
regularly works on new product options to satisfy the needs of consumers. Earlier this year, the company launched Cloud Star Well-made, a reasonably priced range of all-natural, limited-ingredient,
minimally processed food selections, according to company officials.
The selection includes Baked Kibble made with duck, chicken and
lamb; wet Homestyle Meals with shredded meats and vegetables
cooked in broth; and Dehydrated Mixes—vegetable- and meat-based
air-dried cubes that can be fed alone or mixed with fresh meat to
appeal to pet owners who opt for raw diets.
Radagast Pet Food in Portland, Ore., now offers a frozen raw Rad
Cat Raw Diet Natural Pork Recipe. The food is made with pork shoul-
der, providing a balanced ratio of whole muscle meat to fat, as well
as outstanding nutrition
and ;avor, according to
Curt Jacques, owner of West Lebanon
Feed & Supply in West
Lebanon, N.H., said he
sells food from Open
Farm, a Canadian company with ingredients
sourced mainly in the
U.S., and it’s a favorite
“This brand has one
of the first ‘humanely
sourced’ ingredient profiles in the market today,
and we truly have found
that customers see a
wide range of health
benefits to feeding this
product,” he said.
co-owner of Two Bostons, which has stores
in Illinois, said that
pouched cat food and
freeze-dried dog food are growing in popularity.
Millennials are a driving force in the pet food industry, with up to
80 percent of them owning cats, said Chanda Leary-Coutu, marking
manager for WellPet in Tewksbury, Mass.
With that in mind, WellPet is adding SKUs to its Wellness Core
and Wellness Complete Health brands for cats, in addition to updating existing recipes. Wellness Complete
Health grain-free Minced wet food
and Wellness Complete Health
grain-free Sliced wet food are now
carrageenan free and have updated
packaging. The company also recently introduced Wellness Complete
Health grain-free Gravies wet food.
For dogs, the company is launching
products such as Wellness Core RawRev,
grain-free kibble combined with freeze-dried meat, and Wellness Core Simply
Shreds pouches, natural shreds of
poultry, meat and fish, intended for
topping or snacking.
Toni Shelaske, owner of
Healthy Pet Products in Pittsburgh