Inno;ation ;ays Off
As humans strive to live more wholesome lives when it comes to wellness
and nutrition, their commitment
is re;ected in how they are treating and caring for their pets. As
a result, the pet supplement
market continues to grow.
“Awareness of health and
lifestyle balance on the human
side is helping lead the same
on the pet side, especially when
it comes to natural and organic food products that are being
used medicinally,; said Andrew
Horn, national sales manager for
Plato Pet Treats in Fresno, Calif.
Heidi Nevala, founder and
president of ;atura Pet; ;rganics in Minneapolis, agreed,
and said that pet owners are
expressing a strong desire for
convenient supplements that
help address symptoms as well
as help offset disease.
This demand, coupled with
the difficulty that many owners
experience when giving pills or
capsules to their pets, has pushed
manufacturers to develop new
options. These options include
liquid supplements, soft chews
and functional treats.
;one are the days of a traditional pill covered in peanut butter, said Jonathan Lewis, founder
and CEO of Cool Pet Holistics in
St. Petersburg, Fla. ;ow owners
can choose from a variety of palatable products.
;is company launched its
;i;uid-;et ;; ;oint ;ellness line
for pets as well as a ;i;uid-;et
Advanced ;; ;oint line specifically for independent pet specialty retailers. Made entirely in the
;SA, the li;uid supplement contains glucosamine, methylsul-fonylmethane, hyaluronic acid
and chondroitin, and it comes in
;hicken and Pot ;oast ;avors.
;igestive and ;oint supplements are ;uite popular with customers, said ;eremy Fox, general
manager of Fox Feed in ;anyon
;ountry, ;alif., and ;ick ;esh,
an associate at Bark Avenue Pet
Supply in Mesa, Ari;.
;utri-;et offers functional
grain-free soft biscuits for dogs.
Formulated to help support
healthy hips, ;oints, skin and coat,
;ohrig, brand manager, compan-
ion animal, for Manna Pro Prod-
ucts ;;;, maker of ;utri-;et
products, in ;hesterfield, Mo.
The Missing ;ink ;nce ;ai-ly Superfood ;ental ;hew for
dogs is a newer offering from ;.
F. ;oung Inc. in ;ast ;ongmead-ow, Mass. Part dental chew and
part superfood supplement, the
product features ridges to reduce
plaque and remove tartar, and
contains Stay-; ;;, a patented
form of vitamin ;, naturally preserved omegas and glucosamine,
said ;en ;ilks, director of marketing and sales for the pet division.
Retailers and manufacturers
in the pet supplements category
reported a push by consumers
toward natural and sustainably
sourced products. Customers at
Pioneer Pet Feed ; Supply in
Seattle are talking about plant-based, bioavailable, raw nutrition, including in supplements,
said owner David Bovard.
Similarly, ;orn said, ;The
trend toward homeopathic
products and wellness as a life-
style will lead to more naturally
derived ingredients delivered
in innovative ways to maintain
health rather than fix it.;
Horn and others are seeing
more cannabidiol ;;;;; prod-
ucts in this category as well.
;;efinitely, ;;;, the hemp
oil, was the bu;; at Super;oo
;last summer;,; ;esh said. ; There
were many products, like from
Therabis and Pet ;eleaf, coming
out with CBD oil or elements of
;;; in the products.;
THIS ARTICLE IS BROUGHT
TO YOU IN PART BY
To satisfy the need for high-quality salmon oil,
PLATO PET TREATS is announcing an unlimited
supply in its existing 15.5-oz. and 32-oz. sizes.
The company also is releasing an 8-oz. size. The
packaging of this product has been completely
overhauled to complement the product quality
and sustainable practices used. The salmon is
wild caught with sustainable fishery practices all
certified by Marine Stewardship Council processes.
The finished product endures a low-temperature
centrifugation to ensure pure, high-quality salmon
oil. The new navy bottle reflects the coolness of the
Pacific Ocean where salmon is fished from. A classic
take of Alaska’s finest attributes and the Plato logo
make this design a standout on the shelf. The bottle
is a medical grade, nonleaching plastic bottle that
prohibits UV exposure.
VETVITTLES’ Microbiome Seed Natural
Probiotic for Dogs & Puppies is formulated
to promote the foundation and restoration
of beneficial microflora in canine digestive
tracts. It contains a source of live (viable)
naturally occurring, multiple-species microorganisms in natural proportion, obtained
from certified healthy donors. It normalizes
the gut biome of canines and can help with
normalization of body weight, the company
Coco-Therapy Hairball Plus is an
organic, healthful and natural
hairball control aid that is
made with a single ingredient:
raw organic coconut. Using
100 percent human-grade,
verified coconuts from the
company’s coconut farm, the
product contains medium chain
triglycerides (MCT) and no
gluten, mineral oil or petroleum.
W. F. YOUNG presents The Missing Link Pet Kelp, an organic, limited-ingredient
supplement packed with necessary vitamins, minerals and micronutrients for pets.
With powerful, non-GMO wellness ingredients such as flaxseed, pumpkin and glucosamine, the product comes in five powder formulas. Canine formulas include Joint & Bone,
Skin & Coat, Probiotic and Well-Being; there also is a Feline Well-Being formula.