Where Comfort Reigns
At one time, people typi- cally viewed dog training as forcing the animal to
behave. But that thinking has
changed significantly, opening
up the world to an entire category of products designed to
humanely train animals, adjust
their behavior and help them to
be at ease in various situation.
“Training and behavior
products used to be an over-
looked part of the store,” said
Larry Cobb, CEO for The Com-
pany of Animals’ U.S. division
in Davenport, Fla. “Today,
there is an enormous number
of options available to shoppers
when they approach the set.”
Key trends in this segment of
the marketplace are innovative,
interactive and humane products,
he said, adding that people also
actively seek new ways to make
training easier and more enjoyable
for them and their pets.
As a result, “dog training and
behavior products have become
much more positive for both the
dog and the person,” said Jan-
et Marlow, a sound behaviorist
and the founder and CEO of Pet
Acoustics in Washington Depot,
Conn. Her company produces
Pet Tunes, which features fre-
;uency-modified music designed
to reduce stress and calm behav-
iors including separation anxiety,
noise phobias and excessive bark-
ing, she said.
In March, the company
launched the Safe & Sound line
of noise and vibration-cancelling
environments for cats. The line
features sound-absorbing layers
and includes a tunnel, crate liner
and bed, all designed to eliminate
fear, anxiety and motion sickness
resulting from travel and other
sound stimuli, according to the
company. The bed has a built-in pocket designed to fit the Pet
Marlow said she noted a lack of
calming products designed specifically for cats and wanted to create
safe spaces for cats to retreat to.
Comfort for owner and pet
are high priorities for several
manufacturers’ recent releases
in this category.
“The pet’s comfort, which used
to be a secondary purchase driver,
is now an extremely important
product differentiator because
people are increasingly concerned
about the well-being of their dog
or cat,” Cobb said.
The company’s Baskerville
Ultra Muzzle is made of durable, lightweight, molded thermoplastic rubber, designed
to snuggly conform to a pet’s
snout, Cobb said.
“Unlike many other muzzles,
it allows dogs to eat, drink and
pant freely while being worn,”
Cobb said. “In the case of the Halti
Walking Harness, our goal was to
design a product that would en-
sure a secure, comfortable fit for
dogs of any size or shape. By pro-
viding five different adjustment
points, we believe this goal has
Part of developing effective
and humane training and behav-
ior aids is keeping in mind the size
of the end user’s pet. Specifically
with owners of large- and extra-
large-breed dogs in mind, Angel
Pet Supplies in Toronto launched
Wide Handle Collars. The adjust-
able handle that is sewn on to the
collar enables owners to hold and/
or control their pet by the collar.
For little dogs as small as 10
pounds, Dogtra in Torrance, Calif., offers the YS200 no-bark collar. It features a vocal cord sensor
that is designed to distinguish a
dog’s bark from other surrounding sounds, and it has six adjustable stimulation levels, the company stated.
Ann Hudson, vice president
of marketing for Whitebridge Pet
Brands in St. Louis, said the manufacturer considered both the needs
of the trainer and the dog’s natural tendencies when developing
Cloud Star Tricky Trainers.
“Treats are used continuously
for positive reinforcement, and a
high-calorie product is unhealthy
and could contribute to weight
gain,” she said.
The Grain-Free Tricky Trainers
in Peanut ;utter and ;iver ;avors
include only two to three calories
per piece, are soft enough to break
apart without crumbling, and are
sized to work for a variety of dog
breeds and sizes, she said.
THIS ARTICLE IS BROUGHT
TO YOU IN PART BY
OF ANIMALS TRAINING & BEHAVIOR PRODUCTS
RADIO SYSTEMS CORP. offers the PetSafe
Smart Dog Trainer. It allows pet owners to
train their dog using a smartphone. Using
Bluetooth wireless technology, the Smart Dog
Trainer app connects an iPhone or Android
smartphone to the training collar, providing
an easy, convenient way for owners to communicate with their pet. Designed for dogs
at least six months of age and 8 lb. or larger,
it can be used to teach basic obedience
commands—such as sit, stay and recall—or
eliminate unwanted behaviors.
THE DOGGIE DON’T DEVICE’S product of the
same name is a patented, hand-held, audible
tool created to assist dog owners in correcting unwanted behaviors such as nuisance
barking, jumping up and leash aggression.
The humane, safe device was designed using
proven audible sound aversion, the company
reports. Both owners and their dogs can
hear the tool’s distinct crackling sound. The
sound immediately gets a dog’s attention
and allows the owner to correct the unwanted behavior. The goal of the training tool is
for an owner to eventually be able to say
their commands without needing to use the
EXCLUSIVELY PET presents
Exclusively Dog Chewy
Training Treats in three
flavors: Bacon Apple, Cheese
and Savory Chicken. The
treats are free of wheat,
corn and soy and are made
in America of all natural
ingredients including apple,
chicken and turmeric. Each
resealable pouch holds 7 oz.
THE COMPANY OF ANIMALS offers the
Pet Corrector. In the wild, snakes and
geese make a loud hiss to tell other
animals to stay away, and pets have
an instinctive sensitivity to the sound.
With the press of a button, the Pet
Corrector emits a blast of compressed
air that mimics a hiss—a sound that has
been shown to gently stop unwanted
behaviors. A dog might bark incessantly,
chase cars or people, steal food or jump
up on people or off-limits furniture. When
used responsibly and with the proper
training procedures, the Pet Corrector
can interrupt these undesirable actions.
Snakes and geese hiss to
warn other animals away,
and pets are instinctively
attuned to this sound.
The Pet Corrector is a
unique auditory training aid
that emits a similar sound.
This handy, compact
product deters dogs
instantly from barking,
pulling, begging or other
unwanted behaviors with
positive, long-lasting results.
A tap of the nozzle is
all it takes.
Since The Company
of Animals introduced
the Pet Corrector over a
decade ago, millions of
units have been sold in
pet specialty stores
around the world.
For more reasons why this
innovative training tool is so
safe, effective and humane,
call 863-424-0598 or visit
©The Company of Animals, LLC 2017.
All Rights Reserved.