EVOLVING DIETARY TRENDS
As the whole-food movement enters mealtime mainstream, consumers are
renouncing processed and refined selections in favor of organic, grass-fed and
free-range alternatives, and revisiting the sustenance of past generations, said
Justin Magnuson, vice president of sales and marketing for Raw Bistro Pet Fare
in Cannon Falls, Minn.
“Ancestral, paleo, Zone—all of these diets influence how we, as people, eat,”
Magnuson said. “So it is only natural that we start to question the lifeless, kibble
mono-diet we’ve been scooping into our pets’ dishes. Our dogs deserve 100
percent grass-fed, free-range and organic, too.”
Pet owners electing for an ancestral or paleo diet for themselves are more
in tune with what constitutes proper nutrition for their pets, said Kyle Fraut-
nick, marketing director for Primal Pet Foods in Fairfield, Calif. Further, as these
consumers continue to research their own nourishment, they often will research
advantageous food options for their pets.
“An ingredient panel offering whole food ingredients and no synthetics
speaks to these customers,” Frautnick said.
“The ancestral diet movement is the cornerstone of raw diets, and with the
return to a more basic diet, we’re going to see a surge in the popularity of raw
feeding,” said Bette Schubert, co-founder and senior vice president of sales for
Bravo Pet Foods in Manchester, Conn.
“After all, it doesn’t get more natural than feeding our dogs all of the essentials—meat, bone, organs—without all of the things they don’t need—grains,
fillers, low-grade meal, artificial preservatives and flavorings,” she said.
Julie Paez, co-owner of The Big Bad Woof in Washington, D.C., noted an
escalating call for frozen raw dog foods.
“We have 13 freezer doors and are realizing it’s still not enough,” she said.
“We are trying to figure out how to add more doors.”
“Consumers today are more aware than ever before of what they are
feeding their pets,” said Shelby Wisniewski, director of integrated marketing
for Instinct Pet Food, a brand of Nature’s Variety in St. Louis. “They are looking
for minimally processed foods, and raw offers that, as well as an inherently pure
21ST CENTURY ANIMAL HEALTHCARE offers the Calm Paws
Caring Collar. The soft e-collar is made of felt fabric that is
secured by Velcro strips, allowing multiple size adjustments.
Four collar sizes are available to cover all pets. A patented
break in the collar fabric allows a section to be folded back
to allow the pet to easily get at food or water in its bowl.
The collar has a patent-pending net pouch for the Calm Paws
Calming Gel Patch, which is included.
BOO BOO’S BEST presents Boosters! Dehydrated Training
Treats for Dogs. The high-value, highly motivating treats are
so delicious and irresistible that dogs will do anything for them.
Recipes include Perfect Pork & Wild Boar, Groovy Gator,
KangaBoo, Remarkable Rabbit and Glorious Goat. The natural,
grain-free treats contain no ingredients from China. They are
made with human-grade meats raised without the use of
antibiotics, hormones or steroids. booboosbest.com
KENWOOD AND CO.’S Monaco Collection is inspired by
the Mediterranean coastline known for its upscale, elegant
casinos and yacht-lined harbors. The collection features
soft hues of blues with rich metallic foiled accents.
Alluring fabrics such as textured plush, brushed heather
tweeds and metallic leather are designed to spoil the
ANGEL PET SUPPLIES offers Angel Inked, a line of tattoo-in-spired dog collars. The collection uses laser printing to transfer
artist Jessica Fang’s artwork onto the leather collars. Designs
include butterfly sanctuary, dragon punk, Garden of Eden,
skulls and roses, and wolf den. The collars are suitable for
most medium- to XXL-sized breeds. They range in sizes from
18 in. to 30 in.