Why do your customers like all-natural
flea control products?
GROOMING FOR A PEST-FREE SPRING
The flea and tick control category continues to evolve as traditional and
veterinary brands, as well as emerging companies in the natural segment,
develop new options to meet pet owners’ various needs and preferences.
Bayer Animal Health has launched Advantus, a soft-chew flea-treat-ment product for dogs that uses imidacloprid as its active ingredient, said
Jeriel Chua, senior brand manager for Advantage and Advantus at Bayer
Animal Health, based in Shawnee, Kan.
“Advantus is ideal for dog owners who want a product that effectively
kills fleas fast,” he said. “It’s the first FDA-approved soft-chew flea treat-
ment available without a prescription.”
Chua added that Advantus is safe to give every day.
“Since it doesn’t get applied to the dog’s skin, there’s no messy
residue,” he added. “Advantus contains no animal proteins, so it may be
suitable for dogs with animal-protein allergies.”
Perrigo Animal Health, based in Omaha, Neb., recently introduced
PetArmor Plus in a single-count format for dogs and cats, and PetArmor
Advanced Flea Treatment for dogs and cats.
“PetArmor Plus kills fleas, ticks, and flea larvae and flea eggs,” said
Craig Ziemkiewicz, director of brand management. “The one-count trial
option will provide an entry price point into vet-quality [treatments]. PetAr-
mor Plus contains the same active ingredients as Frontline Plus. PetArmor
Advanced Flea Treatment for dogs and cats kills all stages of the flea life
cycle, and contains the same active ingredients as Advantage II.”
Ziemkiewicz added that veterinary-quality products continue to drive
consumer demand in the retail flea and tick category, as more consumers
realize these offerings are available in retail.
“This vet-quality segment is contributing growth to the category that is
over 11 times higher than traditional value brands,” he said.
In the natural flea and tick control category, TropiClean, based in
Wentzville, Mo., released Natural Flea & Tick Yard Spray to accompany its
line of natural defense products, said James Brandly, marketing coordinator.
“Fighting fleas, ticks, mosquitoes and other pests can seem like a
never-ending battle,” he said. “We want to provide products that treat each
area of the home to ensure protection and relief for both owner and pet.”
Wondercide Natural Products in Austin, Texas, also introduced a new
product in the natural flea and tick control category, said Stephanie Boone,
founder and CEO.
“We recently launched a reformulation of our best-selling product, Flea
& Tick Control for Pets + Home, in three softened scents: fresh Lemongrass,
Rosemary and Cedar,” she said. “Organic, therapeutic-grade cedar oil
remains the active ingredient in all three formulations. The essential oils
in our product provide aromatherapeutic benefits, as well as encourage a
sense of calm and comfort.”
BY MEGAN MOUSER
Spring brings warmer weather and, for many pets, this means much more time outside in grassy, wooded areas where they’re vulnerable to ;eas and ticks. ;atching these parasitic pests early on is vital to a pet’s health. To save time,
money and stress, proper grooming and maintenance can catch ;eas and ticks before they cause any damage. ;ere are some grooming tips to share with customers,
as well as some advice on tools that will help pet owners keep up with the routine.
KEEP IT CLEAN
Integrating at-home grooming into a pet’s daily routine allows pet owners to scan
their pet’s body for potential threats while performing standard maintenance on the
coat. If the dog’s breed allows it, clipping to a shorter coat makes it easier to detect
signs of ;eas and ticks. ;e-shedding tools can be helpful in removing excess fur on
thick coats, while ;ea combs are useful in detangling and catching potential pests.
The Andis Flea ;omb’s steel teeth are thin enough to remove ;eas but strong
enough to effectively detangle fur without irritating or damaging your pet’s skin. Plus,
it’s more comfortable; The rounded pin ends are soft and stimulating against a pet’s
skin, and the ergonomic soft-grip handle is easy on a groomer’s hands.
Most dogs scratch and fuss with their fur throughout the day, so how can a pet owner
tell when a ;ea or tick is the cause; ;ook for these telltale signs;
Signs of Fleas: Fleas leave dogs itchy, so be aware of any unexpected scratching
patterns. Flea dirt, or ;ea feces, is visible to the naked eye as small, dark clumps
in your pet’s fur. Flea dirt is enough of a sign to take the steps to stop ;eas in their
tracks. ;y carefully combing through a pet’s fur to remove dead hair and debris,
pet owners will be able to spot ;ea dirt or even ;eas. Pay close attention to the
pet’s underside, including the belly and tail area.
Signs of Ticks: ;hile ;eas move around, ticks tend to stay in one place. A small,
dark bump in a pet’s coat or skin may be a tick. They’re easier to identify in
light-colored fur, but it’s more difficult if they’ve burrowed;especially if the
dog’s fur is dark. ;un your hands through the fur to identify any swollen spots
or bumps. In addition to the torso and legs, be sure to scan sensitive areas where
ticks are likely to hide ;e.g., armpits, between toes, and in folds around the face
What Pet Owners Should Do if they Spot a Flea: Fill a deep bowl or bucket with
hot, soapy water. If in a carpeted area, move to a location where there is less risk
for ;eas or ;ea eggs to escape and survive. ;eep the pet calm and, gently, work
across their body with a ;ea comb. ;egin at the pet’s head and ears and move
down toward their tail. ;ontinue checking the comb for sings of ;eas and ;ea
dirt, and remove ;eas in the water by submerging the comb and removing debris.
Fleas tend to hide on the underside of pets, especially their tails and necks, so give
those areas attention.
What Pet Owners Should Do if they Spot a Tick: Put on disposable gloves, then
investigate to see if it has burrowed into the irritated area. Similar to ;ea treatment,
pet owners should have a ;ea comb and a container to drop the tick into. If the
tick has not latched on to the pet, use a ;ea comb to scoop it out of the fur. If it has
burrowed, it’s important to consult your veterinarian on how to remove the tick.
;atching ;eas and ticks early on using preventive grooming care will keep pets healthy
and safe. Pet owners should take a moment after walking their dog, or whenever they’re
re-entering a car or home, to scan for possible pests. A little effort goes a long way for a
pet’s health and their owner’s peace of mind.
Megan Mouser is education manager for Andis Co.’s animal division. With more than a decade of
professional experience in the pet industry—ranging from corporate management roles to being
a certified groomer—Mouser is responsible for developing and managing Andis’ global animal
grooming education strategy and content.