How do you reach cat owners with a cat health and safety message? DISPLAY AND SUPPLEMENT INTRODUCTIONS
This spring, Innovacyn Inc., based in Rialto, Calif., launched its Pet
Wellness Display. The compact display contains a mixture of Vetericyn
Plus products that work together for the overall health of animals, said
Courtney Mack, marketing communications specialist. All products
in the display are in the company’s smallest 3-ounce size. The display
contains Vetericyn Plus Wound & Skin Care Liquid, Antimicrobial Hot
Spot Gel, Ear Rinse, Eye Wash and Antimicrobial Ophthalmic Gel.
Prana Pets in Delray Beach, Fla., now offers CBD Oil for Pets, a safe,
gentle and nutritive cannabidiol supplement for pets of all ages, said
co-founder Brad Solomon. It is formulated to help with everything from
healthy digestion to anxiety or even seizures, Solomon added.
FOCUS ON HOT TOPICS
With a topic as broad as cat health and safety, it might be daunting for
retailers to be educated on everything. But focusing on the hot topic
issues is a good place to start.
There’s a lot of opportunity for retailers to educate consumers on
the potential dangers that can exist even within one’s own home, said
Michele Rohrig, brand manager, companion animal, for Manna Pro
Products LLC, maker of Nutri-Vet products, based in Chesterfield, Mo.
Everything from medications to electrical cords and even toxic plants
and flowers can pose a risk to indoor cats.
“Retailers can educate customers on products like styptic powder,
wound spray and eye rinse to create their own first-aid kits to keep at
home,” Rohrig said. “Compare it to keeping a human first-aid kit. You
may never need it, but it’s nice to have when you do.”
Kelley Parsons, manager of Denny’s Pet World in Kirkland, Wash.,
said that the store’s cat adoption room is a great place for education.
The store already uses many health and safety aids on its adoptable
cats, and it opens up the door to conversation.
“Whether it’s cranberry pills for urinary health or a hairball remedy,
we’re using these types of products on the cats we have available for
adoption,” Parsons said. “That always ends up being a great place to
At the The Cat Shoppe & Dog Store in Nashville, Tenn., owner Chris
Achord said adoptable cats roam free in the store, interacting with
customers. She said this opens up the possibility to educate.
“Shoppers are getting a hands-on experience with the adoptable
cats here as they walk freely and interact with them,” Achord said.
“Customers will ask what products we use or even see us use them.”
21ST CENTURY ANIMAL
the Calm Paws Calming
Collar. The collar
offers calming support
for stress-related behaviors such as marking,
meowing and scratching. The collar contains
natural essential oils and
is effective for up to 30
days. The collar also is
available in a dog version.
BAREITALL PETFOODS’ goBare RiverBites is a nutritious, protein-rich
line of treats formulated exclusively for cats. The environmentally
friendly pet treats are made from the fresh-caught invasive Asian carp
species. The line includes goBare RiverBites (freeze-dried whole ground,
cubed Asian carp), goBare Blueberry River Bites (freeze-dried Asian
carp with fresh blueberries) and goBare FilletBits (flavorful freeze-dried
fillets with skin on). The treats’ rice-paper packaging is safe, nontoxic
PET ACOUSTICS’ Safe & Sound line of noise- and
vibration-cancelling environments for cats is
designed to eliminate fear, anxiety and motion sickness resulting from travel and other sound stimuli.
The Safe & Sound Cat Tunnel creates a sonic safety
zone for cats to help them feel safe and secure. The
Safe & Sound Cat Crate Liner is designed to fit most
cat crates and carriers to diminish motion sickness
and anxiety associated with travel. The Safe & Sound
Pet Bed keeps cats calm and comfortable while they
sleep or rest. The bed, made with sound-absorbing
material, works to minimize vibrations from floors
as well as other common home and outdoor noises.