ATLANTA PET FAIR & CONFERENCE RECAP
Event Praised by Attendees & Exhibitors
BY JENNIFER BONCY
Attendees and exhibitors of this year’s At- lanta Pet Fair & Conference (APF&C) re- port that the annual event, organized by
the World Pet Association (WPA), is a worthwhile, and even indispensable, stop on the pet
trade show circuit and continues to get better
In fact, it was the best year ever, according
to David Campanella, sales and marketing di-
rector for Frankfort, Ky.-based Best Shot Pet
Products, which exhibited at the show. He de-
scribed the 2018 event, held March 8-11, as a
“WPA has successfully built upon APF’s
past heritage,” Campanella said.
The event, which combines a pet groom-ing-focused trade show with a packed educational program and grooming contests, saw a
nearly 5 percent increase in attendance, WPA
“We’re excited and encouraged by the
growth of Atlanta Pet Fair & Conference,” said
Jacinthe Moreau, WPA president. “The expan-
sion of the show floor offerings, the advanced
education content, the globally recognized
grooming contests and superior networking
opportunities make this a must-attend indus-
try event for grooming professionals.”
APF&C packed in more than 100 exhibitors
on the expo floor of the Georgia International
Convention Center, giving buyers access to a
full array of grooming tools and supplies, of-
ten at discounted prices.
Chuck Simons, founder and owner of
Groomers Helper in Margate, N.J., which
exhibited at the show, said the event is al-
ways productive for the grooming supplies
“WPA does a terrific job of pulling it all to-
gether,” he said. “It is a solid revenue show
for us, and we certainly met our expectations
again this year. Along with moving signifi-
cant numbers on our ActiVet Brushes and our
Groomers Helper Starters, Pro Sets, and Arms
and clamps, we also distributed more than
500 samples of our latest product, Clotit!, an
all-natural powder that stops bleeding.
“The Atlanta show is the perfect marketing
opportunity for us to reinforce our brand,” Si-
Exhibitors also praised the Atlanta event
for affording them the opportunity to reach an
important segment of the overall pet product
and services market.
Brad Forgette, North American sales direc-
tor for the pet and vet segments for Bio-Pro
3 1. B.C. and Kathie Henschen, co-owners
of Platinum Paws pet salon and pet food
store in Carmel, Ind.
2. Sue Zecco drew a crowd at her
demonstration at the Wahl Clipper
3. Melissa Verplank explained the
exciting updates to her book “Notes
from the Grooming Table.”
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