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integrated solutions, incorporating a broad selection of live animals from Seg-rest/Sun Pet and retail fixtures from Casco Pet, supported by the Aqueon,
Zilla and Kaytee brands. The result will be best in class “retail theater” merchandising and category management that elevates the in-store experience to
drive category excitement and growth, officials said.
PIJAC HONORS MEMBERS AT GLOBAL PET EXPO MEETING
The Pet Industry Joint Advisory Council (PIJAC) honored six of its members as
standouts in the North American responsible pet trade at its annual meeting, held to
coincide with the Global Pet Expo which was held in Orlando, Fla., in March. The
awards recognize efforts in advocacy, communications and leadership, and were
given out for the first time in several years.
Louis McCann, who, in February, announced his retirement as
president of PIJAC Canada, was given the Lifetime Achievement
Award for his 40 years advocating on behalf of companion animals
and pet owners. This year’s award has been renamed in memory of
former PIJAC director of industry and media relations Nancy Knutson. Knutson passed away in February 2016 after more than 25 years
of service with PIJAC.
PIJAC’s Ambassador of the Year award went to Zoo Med Laboratories’ senior director of sales David Dieter. Dieter’s advocacy on
behalf of PIJAC played a significant role in Zoo Med becoming a
PIJAC member in 2017. He was also a critical part of some of PIJAC’s
social media and public awareness campaigns in 2017 and serves on
PIJAC’s Herptile Committee.
The PIJAC Chair’s Award of Excellence went to aquatic committee co-chair Chris Buerner. Buerner is president of Quality Marine,
and was a key organizer and panelist at PIJAC’s 2017 Aquatic Experience town hall. He has been a dedicated and persuasive voice in
the fight to prevent the closure of the marine trade in Hawaii.
The Pet Industry Leader of the Year was BEAK, the Bird Enjoyment & Advantage Koalition. Founded in 2016 to provide a more
secure future for avian hobbyists and professionals through greater bird ownership in America, BEAK made great strides in 2017.
One highlight was the launch of the MyRightBird website and quiz,
which helps match people to the right bird for them. The site also
offers a bird locator and an avian vet locator.
Chris Foschini, owner of the Pet N’ Pals pet store in Virginia,
won PIJAC’s Advocate of the Year award. In both 2017 and 2018,
Foschini led a pet store coalition to success with Virginia lawmakers. Foschini’s leadership improved relationships with lawmakers,
was key in negotiating important amendments in several bills, and
helped block several bills that would have harmed both stores and
The final PIJAC award, for Excellence in Communications, went
to Zoetis for its Pet Effect campaign, which aims to raise awareness
of the benefits of companion animal ownership and the human-an-imal bond and included commercials, a website and a partnership
with the Human Animal Bond Research Institute (HABRI).
NEW PROGRAM AIMS TO HELP
VETERINARY AND PET BUSINESSES
MAINTAIN DISEASE-FREE FACILITIES
To educate veterinary and pet pro-
fessionals on the risks of infectious
canine diseases, Clorox Healthcare
and Merck Animal Health—in co-
ordination with the International
Boarding and Pet Services Associa-
tion, the National Association of Veterinary Technicians in America, Pet Sit-
ters International, VETgirl and Barkleigh Productions—launched the Heroes
for Healthy Pets Infectious Disease Management Certification Program. The
program provides best practices for preventive care, including strategic vac-
cination and cleaning and disinfection protocols to help maintain disease-free
facilities and keep pets healthy.
The Heroes for Healthy Pets Infectious Disease Management Certification
Program consists of two free educational modules taught by three veterinary
experts in infectious disease: Understanding Infectious Diseases led by Dr.
Jason Stull and Dr. Michelle Evason, and Effective Infectious Disease Control
led by Dr. Melissa Bourgeois.
The Heroes for Healthy Pets certification is free and open to all veterinary and pet professionals. To become certified, participants must complete
both educational modules and pass the certification exam. The certification
provides two hours of Registry of Approved Continuing Education (RACE)
approved continuing education credits for veterinary professionals. Individual pet professionals and veterinary and pet care facilities can also apply
In addition to the certification, the Heroes for Healthy Pets program also
supplies veterinary and pet businesses with educational podcasts, an infectious disease handbook and promotional materials for pet businesses.
OF DIY DOG WASHING
Australia’s Tru Blu K9000,
a do-it-yourself dog-wash
station manufacturer, has
opened its U.S. headquarters in Wilmington, N.C.,
to better serve North
America’s pet industry,
said company officials.
Today’s market demand for the K9000 is
driving the company’s
U.S. launch, officials
Pet owners are busier and have less space at home to bathe their dogs, and the K9000 DIY
dog-washing stations aim to meet that need, according to the company.
The K9000 builds traffic and new revenue for pet stores, groomers, kennels, doggie day care
businesses and veterinary practices, officials said.
With its sturdy stainless steel construction and high-security features, businesses can place
the K9000 indoors or outdoors. The K9000 is designed to function unattended—indoors during
normal business hours or outdoors for a 24-hour revenue stream that can extend customer service and attract new customers well beyond typical hours of operation, officials added.
At a minimum of two washes per day, the K9000 turns a profit; at fewer than 12 washes per
week, the K9000 is breaking even, according to company officials.
“When one does the math, and considers our reputation and reliability, it’s easy to see the
profit potential the K9000 offers,” said Paul Baron, the company’s U.S. CEO.